Survey Conducted by CNBC and Acorns in Partnership with SurveyMonkey
ENGLEWOOD CLIFFS, N.J. and SAN MATEO, CA, July 1, 2019 – CNBC, First in Business Worldwide, and Acorns, the country's fastest growing financial wellness system, today announced the results of the Invest in You Spending Survey. The national survey, conducted in partnership with SurveyMonkey (Nasdaq: SVMK), a leading global survey software company, examined the spending behavior of more than 2,800 Americans ages 18 and up.
The survey asked Americans to dive into their spending habits, exploring topics like changes in spending year over year, monthly expenses, summer travel and political donations. The results were analyzed by age, gender, race, political affiliation, education, marital status and household income.
Key findings from the Invest in You Spending Survey include:
"For many, spending cut-backs are real, but most Americans are happy to splurge on one particular expense: summer travel experiences for themselves and their families," said Jon Cohen, chief research officer at SurveyMonkey. "Just in time for peak vacation season, the data show that self-identified 'savers' and 'spenders' are equally likely to have allocated money for summer vacations."
Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.
This SurveyMonkey online poll was conducted in English and Spanish June 17 - 20, 2019 among a national sample of 2,803 adults. Respondents for this survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. The modeled error estimate for this survey is plus or minus 3.0 percentage points. Data have been weighted for age, race, sex, education, and geography using the Census Bureau's American Community Survey to reflect the demographic composition of the United States age 18 and over. Full results available here.
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CNBC Digital delivers more than 55 million U.S. multi-platform unique visitors each month. CNBC.com provides real-time financial market news and information to CNBC's investor audience. CNBC Make It is a digital destination focused on making you smarter about how you earn, save and spend your money by zeroing in on careers, leadership, entrepreneurship and personal finance.
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About Invest in You: Ready. Set. Grow.:
Invest in You: Ready. Set. Grow. is a multi-platform financial wellness education initiative in partnership with Acorns focused on improving Americans' money knowledge in the areas of saving, spending and investing.
SurveyMonkey is a leading global survey software company on a mission to power the curious. The company's People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey's products, enterprise solutions and integrations enable 350,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.