Shopping with Amazon on Prime Day, likely to be one of the online retailer's biggest sales days of the year, may mean crossing a digital picket line.
Amazon workers in Minnesota and Germany are striking in protest of working conditions and wage practices, just as Prime Day kicks off.
Those in Europe have staged protests during sale days in past years. But the action in Minnesota is the first major strike of workers in the United States during the company's annual Prime Day event. It may also be a sign that the company's increase to a $15 minimum wage last year is not enough to satisfy workers' needs.
This year's Prime Day could bring in as much as $5.8 billion in sales globally, according to Coresight Research. Last year, Amazon reported that consumers worldwide purchased more than 100 million products. This is also the first time Amazon is holding the midsummer sale since it promised in June to provide one-day shipping on select items to Prime members.
"Amazon has the means to do so much more for all of its employees, and we would like to see less physically and mentally draining jobs," William Stolz, who has worked in an Amazon warehouse for over two years, said in an interview from Minnesota with CNBC's "Closing Bell."
"We would like to see workers have better job security, better treatment for those that are injured, bringing back some of the benefits and bonuses that we used to have," he said.
The fulfillment center workers in Shakopee, Minnesota, began walking out at 3 p.m. ET Monday and planned to strike for a six-hour period that overlapped with the morning and evening shifts. There were about 75 people outside the facility at 5 p.m. ET Monday, chanting "Amazon, hear our voice!" and "We work, we sweat, Amazon workers need a rest!" Some Seattle tech employees also attended the strike in solidarity.
Amazon said 15 employees participated in the protest.
"It was obvious to the 1500-full-time workforce that an outside organization used Prime Day to raise its own visibility, conjured misinformation and a few associate voices to work in their favor, and relied on political rhetoric to fuel media attention," Amazon said in a statement. "The fact is that Amazon provides a safe, quality work environment in which associates are the heart and soul of the customer experience, and today's event shows that our associates know that to be true."
The East African workers at the facility have have been frustrated, they say, because Amazon has not acknowledged their religious practices. The Awood Center, which advocates for Somali and East African workers, is organizing the strike.
The strike is part of the workers' continued pressure on Amazon to "provide safe and reliable jobs, increase respect and opportunities for advancement for the predominantly East African workforce, protect the right to organize and advocate for better working conditions, and to demand concrete action from Amazon to address critical issues like climate change," the organizers said in a statement.
Workers at the facility, known as MSP1, have rallied against the company before. But the stakes could be higher since it is a major sales day for the company.
Workers striking in Germany lobbied for two days for living wages and bargaining power for employees. More than 2,000 people participated in at least seven locations, the labor union that represents the workers told Reuters. In Europe, where there are stronger labor laws, Amazon workers have staged protests against the company for years.
Amazon said the protests in Germany will not have any impacts on operations or deliveries.
On Monday, shares of the company, which is valued at $991 billion, were up 33.8% since January.
The AFL-CIO also released a video Monday showing solidarity with the workers.
"They're working under insane deadlines, often in unsafe conditions," AFL-CIO Secretary-Treasurer Liz Schuler said in the video. "We're standing strong in solidarity with the workers in Shakopee and beyond, but we hope you will too. When you stand up together collectively, that is how we change corporate behavior."
Some candidates for the 2020 Democratic presidential nomination also weighed in on social media to show their support of the workers.
Sen. Elizabeth Warren, D-Mass., tweeted on Monday that she supports Amazon workers' fight for safe and reliable jobs, which she said is a way of holding big corporations accountable.
Sen. Bernie Sanders, I-Vt., said that Amazon workers deserve higher wages, safe working conditions, fair scheduling, and reasonable production demands.