- Beyond Meat is developing a plant-based version of bacon, according to a Bloomberg report.
- A representative for the company says it is not sharing any concrete plans for the product at this time.
- CEO Ethan Brown has said the company is focusing on competing with the meat industry.
Beyond Meat is developing a meatless substitute for bacon.
Bloomberg reported Wednesday that Beyond CEO Ethan Brown said its bacon product is improving as it moves through development but doesn't yet have a launch date.
A representative for the company did not rule out the possibility of Beyond Bacon in the future but said it is not sharing any concrete plans at this time.
"We say that we're going to innovate any product in the meat case," Beyond spokeswoman Allison Aronoff said.
Brown has said the company is focusing on competing with the meat industry. The company markets its plant-based meats to flexitarians, the group of consumers trying to reduce their meat intake. He has also expressed an interest in adding bacon and steak to its current lineup of vegan beef and sausage products.
Bacon was found on 68.1% of fast-food menus in 2018, according to Datassential. Sales to restaurants made up $20.6 million of Beyond's revenue during its first quarter.
Beyond and Dunkin' announced Wednesday that the coffee chain will sell a Beyond Sausage breakfast sandwich, starting with Manhattan locations. Shares of Beyond rose 2.5% in afternoon trading following the Dunkin' announcement. The stock hit an all-time high of $208.48 on Tuesday ahead of its earnings report, slated for Monday.