CNBC'S MELISSA LEE INVESTIGATES THE INTOXICATING PROMISE AND SHOCKING PERILS OF THE BOOMING CANNABIS INDUSTRY
ENGLEWOOD CLIFFS, N.J., August 28, 2019 – On Wednesday, September 4 at 6pm ET / 3pm PT, CNBC presents: "High Risk. High Reward: Cannabis Inc.," a deep dive inside the intoxicating promise and shocking perils of the booming cannabis industry, a market that is projected to hit $83 billion in the U.S. by the year 2025.
Reported by CNBC's Melissa Lee, this hour-long documentary offers unprecedented access to some of pot's biggest corporate players in her quest to answer the burning question: is cannabis the miracle drug so many investors and consumers are banking on or is it an industry bound to go up in smoke?
Lee looks at the cannabis companies finding overnight success and speaks with industry insiders, including the first pot stock analyst for a major investment firm, the CEO of one of the largest cannabis companies in the U.S., and a controversial marijuana mogul who went from pot poster child to outcast in the blink of an eye.
While some believe the multi-billion-dollar industry is poised for another round of explosive growth, others are sounding the alarm. Lee hears from medical professionals and researchers who find marijuana's new reputation as an all-natural cure for just about everything increasingly concerning and possibly the product of misleading marketing by the industry itself. Plus, stories of cannabis companies going sideways due to manipulated stock prices and misuse of investor funds and the thriving black market for cannabis make the industry feel particularly risky to those who are considering investing.
Lee aims to uncover the high risks and potentially high rewards of investing in an industry where so much isn't quite what it seems.
For additional information and to view early clips from the documentary, visit: https://www.cnbc.com/cannabisinc.
Scott Matthews is Vice President of Business News Specials. Melissa Lustrin is Executive Producer. Senior Producers are Jake Callahan and Scott Zamost. Louise Connelly is Producer. Dan Colarusso is Senior Vice President of CNBC Business News.
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