FACTBOX-Apple's streaming TV service to cost $4.99/month; unveils iPhone 11

(Adds iPhone 11 details)

Sept 10 (Reuters) - Apple Inc on Tuesday launched a new streaming TV service, which will showcase original shows at a monthly price of $4.99, and unveiled one of its new iPhones and iPad as well as updates for its Watch.

At an event held at the Steve Jobs Theater at the company's Cupertino, California headquarters, Apple is also expected to launch other iPhone models.


** Unveils iPhone 11, with 6.1 inch display; available in six colors

** Has a dual camera at the back, 12 megapixel wide, ultra wide 12 megapixel

** Front camera is also 12 megapixel

** Will have a new night mode

** To feature latest A13 bionic chip

** IPhone 11 priced starting at $699


** Shows to be available from Nov. 1

** Will be available in over 100 countries

** Priced at $4.99 per month

** Customers who buy iPhone, iPad or Mac will get one year streaming subscription free

** Through family sharing, up to six members can share one subscription

** Original shows to include "See," starring Jason Momoa and Alfre Woodard and "The Morning Show," produced by Reese Witherspoon and Jennifer Aniston


** Features always-on retina display

** Battery life of 18 hours

** Series 5 Watch starting from $399; Series 3 Watch from $199

** Available for orders from Tuesday

** Apple Watch Series 5-always on display feature, built-in compass and international emergency calling

** Unavailable in the Series 3 watch-cellular calling, emergency SOS call and health tracking features.


** Launches 7th-generation iPad

** New iPad to feature 10.2 inch retina display

** Will be priced at $329

** Available for orders starting Tuesday, in stores from Sept. 30

** Available in the Apple Store app in the U.S. and more than 25 other countries and regions


** To launch 100 games; available on Sept. 19

** Unlimited games for $4.99 per month

** One month free trial (Compiled by Supantha Mukherjee and Arjun Panchadar in Bengaluru; Editing by Maju Samuel)