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* Overall car sales mark 14th straight monthly decline
* NEV sales drop again after July's fall
* Auto group hopes government measures will boost consumption (Recasts with industry association prediction)
BEIJING/SHANGHAI, Sept 11 (Reuters) - China's auto sales could experience negative to low growth over the next three years, an official with the country's top industry association said, after sales fell for a 14th consecutive month in August.
The number of new energy vehicles (NEVs) sold contracted for the second month in a row, data from the China Association of Automobile Manufacturers (CAAM) showed.
Total auto sales fell 6.9% from the same month a year earlier to 1.96 million, CAAM said on Wednesday. This followed declines of 4.3% in July and 9.6% in June.
"The sales in the second half of the year should become better, but we are not sure to what extent the sales would be," Shi Jianhua, senior official at CAAM said.
"Perhaps the next three years will be at a low or small negative growth. We're all looking forward to sales picking up, but it's normal if we don't get that," he said, adding the key reason for the poor outlook was low consumer confidence amid a economic slowdown and trade tensions with the United States.
As recently as three years ago automakers had enjoyed double digit annual growth in the world's largest auto market, before the brakes came on with the first annual contraction since the 1990s last year.
Sales of new energy vehicles fell 15.8% in August, CAAM said, following a 4.7% fall in July - their first decline since January 2017. NEV sales jumped almost 62% last year even as the broader auto market contracted.
NEVs include plug-in hybrids, battery-only electric vehicles and those powered by hydrogen fuel cells.
China has been a keen supporter of NEVs and has brought in sales quota requirements for automakers.
"Due to the impact of subsidies cut on new energy vehicles, sales for new energy vehicles continued to drop," Chen Shihua, assistant secretary general at CAAM, said.
CAAM said in July it expected auto sales to fall 5% year-on-year to 26.68 million vehicles in 2019.
It still expects sales of new energy vehicles to increase, but at a slower pace to 1.5 million, down from a previous forecast of 1.6 million.
China has been trying since January to boost consumption of a range of goods as the world's second-biggest economy slows further amid a trade spat with the United States characterized by tit-for-tat import tariffs.
"We expect these measures will promote the consumption of autos in China," Chen said.
The implementation of new vehicle emission standards earlier than the central government's 2020 deadline by 15 cities and provinces, which account for over 60% of car sales in China, spooked buyers too and hurt sales - particularly of traditional-fuel vehicles - according to CAAM, analysts, dealers and consumers.
The prolonged sales decline has made local carmakers such as Geely Automobile Holdings Ltd and Great Wall Motor Co Ltd cut expectations for sales and profit.
The decline has also prompted some global names including Peugeot SA to close plants and adjust workforce.
China is also re-instituting an additional 25% tariff on U.S.-made vehicles and 5% tariffs on auto parts that had been suspended at the beginning of the year. Carmakers such as Daimler AG and Tesla Inc had adjusted their prices in China when the auto and auto parts tariffs were suspended. (Reporting by Yilei Sun in Beijing and Brenda Goh in Shanghai; Editing by Himani Sarkar, Andrew Heavens & Shri Navaratnam)