UPDATE 1-Brazil's Kroton creates holding co in broad reshuffle of business -CEO

Gabriela Mello and Peter Frontini

-CEO@ (Adds details of reshuffle, bylines)

SAO PAULO, Oct 7 (Reuters) - Brazilian education provider Kroton SA is creating a new holding entity that will oversee four different companies focused on primary and secondary schooling, and higher education as part of a broad organizational reshuffle.

The holding company, Cogna Educação, will be led by Chief Executive Rodrigo Galindo, who told investors and analysts at Kroton's investor day that the group has "a lot of room to grow" from its current 3.9% share of Brazil's education market, valued at 174 billion reais ($42.56 billion).

Kroton's stock will have a new ticker symbol - 'COGN3' - as of Oct. 11. Next year the holding company will also launch an education-focused venture capital fund, Cogna Ventures.

"This venture capital fund will invest in minority stakes, partnerships, always seeking disruptive solutions that might help one of the four companies under the holding," Galindo said.

The company's higher education activities, which include over 800,000 students in 176 schools and 1,410 distance learning centers, will continue operating under the Kroton brand.

"Our market share in this segment is only 9.1% and we see potential to further grow organically or through acquisitions," Galindo said.

Saber, another Cogna unit, will provide primary and secondary schooling, a market in which the group has a share of only 1.2%.

A third division, Platos, will serve corporate clients (B2B) in higher education, while a fourth, Vasta Educação, will help existing primary and secondary schools manage their operations, providing textbooks and teaching systems.

($1 = 4.0882 reais) (Reporting by Gabriela Mello and Peter Frontini; Editing by Christian Plumb and Richard Chang)