Restaurants

Dunkin' accelerates nationwide launch of Beyond Meat

Key Points
  • Dunkin' was originally planning on launching its breakfast sandwich made with Beyond Meat's sausage in January, but it now plans to roll it out early next month.
  • The chain says the menu item was the number two selling sandwich in Manhattan, where it was being tested.
  • Customers were buying the breakfast sandwich during all times of the day.
Dunkin's Beyond Sausage breakfast sandwich
Source: Dunkin'

Dunkin' is moving up the date of its nationwide launch of its Beyond Sausage sandwich after successful tests in Manhattan.

The chain started testing the breakfast sandwich made with plant-based sausage from Beyond Meat in July in Manhattan locations. Initially, Dunkin' was planning on rolling out the menu item nationwide in January. Now, it's launching Nov. 6.

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The Beyond Sausage sandwich, which comes with egg and cheese, was the number two selling sandwich in Manhattan locations, lagging behind only the bacon, egg and cheese bagel, the company said Monday. Sales were more than double Dunkin's original forecast, and customers were buying it during all times of the day — not just typical breakfast hours.

Dunkin' is looking to replicate that success across the country with the permanent menu item. But nationwide launches of Beyond products do not guarantee that the item will be on menus forever. Tim Hortons, the Canadian coffee chain owned by Restaurant Brands International, pulled Beyond's sausages and burgers from its menu in every province except Ontario and British Columbia in September.

Shares of Dunkin', which has a market value of $6.3 billion, are up 18% this year. The stock of rival Starbucks, valued at $103 billion, is up 33% in the same time period.

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