Survey Conducted by CNBC and Acorns in Partnership with SurveyMonkey
ENGLEWOOD CLIFFS, N.J. and SAN MATEO, CA, November 11, 2019 – CNBC, First in Business Worldwide, and Acorns, the country's fastest growing financial wellness system, today announced the results of the latest Invest in You Survey. The national survey, conducted in partnership with SurveyMonkey (Nasdaq: SVMK), a leading global survey software company, examined the spending behavior of nearly 2,800 Americans ages 18 and up.
With a new decade approaching and a Presidential election one year away, the Invest in You Survey explored how Americans are feeling about their finances for the year to come. The survey found some surprising results about the economic and personal finance views that voters will take to the polls next year, whether they think a recession is coming and if it is, what they might do about it.
Key findings from the Invest in You Survey include:
"With a steady national economy, most voters prioritize non-economic issues as they think ahead to the 2020 election," says Jon Cohen, chief research officer at SurveyMonkey. "A sizable majority expects a recession to occur in the next year and are taking steps to prepare financially, but their political focus is far more divided."
Disclosure: NBCUniversal and Comcast Ventures are investors in Acorns.
This SurveyMonkey online poll was conducted October 20-25, 2019 among a national sample of 2,776 adults. Respondents for this survey were selected from the more than 2 million people who take surveys on the SurveyMonkey platform each day. The modeled error estimate for this survey is plus or minus 3.0 percentage points. Data have been weighted for age, race, sex, education, and geography using the Census Bureau's American Community Survey to reflect the demographic composition of the United States age 18 and over. Full results available here.
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CNBC is the recognized world leader in business news and provides real-time financial market coverage and business content consumed by more than 330 million people per month across all platforms. The network's 14 live hours a day of business programming in North America (weekdays from 5:00am - 7:00pm ET) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC at night features a mix of new reality programming, CNBC's highly successful series produced exclusively for CNBC and a number of distinctive in-house documentaries.
CNBC also offers content through its vast portfolio of digital products such as: CNBC.com, which provides real-time financial market news and information to CNBC's investor audience; CNBC Make It, a digital destination focused on making you smarter about how you earn, save and spend your money; CNBC PRO, a premium service that provides in-depth access to Wall Street; a suite of CNBC mobile apps for iOS and Android devices; Amazon Alexa, Google Assistant and Apple Siri voice interfaces; and streaming services including Apple TV, Roku, Amazon Fire TV, Android TV and Samsung Smart TVs. To learn more, visit https://www.cnbc.com/digital-products/.
Members of the media can receive more information about CNBC and its programming on the NBCUniversal Media Village Web site at http://www.nbcumv.com/programming/cnbc. For more information about NBCUniversal, please visit http://www.NBCUniversal.com.
About Invest in You: Ready. Set. Grow.:
Invest in You: Ready. Set. Grow. is a multi-platform financial wellness education initiative in partnership with Acorns focused on improving Americans' money knowledge in the areas of saving, spending and investing.
SurveyMonkey is a leading global survey software company on a mission to power the curious. The company's People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey's products, enterprise solutions and integrations enable 350,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.