CNBC News Releases

CNBC Unveils CNBC Upstart 100


CNBC Spotlights Promising Start-Ups on the Path to Becoming Tomorrow's Household Names

ENGLEWOOD CLIFFS, N.J., November 12, 2019 ― CNBC, First in Business Worldwide, today announced the CNBC Upstart 100, a list featuring a promising crop of young start-ups that are building and scaling businesses that have the potential to become household names.

This year's list was selected from more than 600 nominees and features a diverse group of companies spanning nearly every sector in the economy, from enterprise software and finance to insurance, health care and retail.

The CNBC Upstart 100 was created using a methodology inclusive of eight equally-weighted quantitative metrics: scalability, sales growth, user/customer growth, workforce diversity, access to capital and community, intellectual property, industry size, and industry life-cycle stage.

The companies that made the 2019 CNBC Upstart 100 list come from ten different countries and 16 U.S. states as well as DC. Twenty-five of the 100 are led by women and while all of them are less than five years old, 40 are less than three years old and 11 were founded just last year.

The CNBC Upstart 100 is an unranked list and all companies are appearing for their first and only time. Here is a sampling of some companies on this year's CNBC Upstart 100 list:

  • Beekeeper's Naturals – maker of a line of health and wellness products made from royal jelly, propolis, bee pollen, and of course, honey. Based in Los Angeles.
  • brrr° – develops fabrics designed to draw heat and moisture away from the skin when worn, creating what it calls a "triple chill effect." Based in Atlanta, Georgia.
  • CHEQ – cybersecurity firm focused on restoring trust in digital media by detecting and removing violent video, fake news and cyberbullying in real time. Based in Tel Aviv, Israel.
  • Iris Automation – safety avionics company building collision-avoidance systems for unmanned aerial vehicles (drones). Based in San Francisco.
  • Made In – manufactures and sells kitchen cookware for personal and professional use. Calls itself the "Warby Parker of cookware." Based in Austin, Texas.
  • Overtime – digital sports network for editing, sharing and recording sports videos, with a specific focus on high school and other amateur athletes. Backed by several NBA stars including Kevin Durant and Carmelo Anthony. Based in New York.
  • Papa – connects college students to older adults who need assistance with transportation, household chores, technology lessons, and companionship. Based in Miami, Florida.
  • RenoRun – mobile platform for deliveries of construction materials directly to job sites, saving contractors time and money wasted on shopping trips. Based in Montreal.
  • Seed Health – engineers microbiome-based products harnessing bacteria to create dietary supplements that improve a wide range of health outcomes. Based in Los Angeles.
  • Summersalt – sells direct-to-consumer eco-friendly designer swimwear for women. Recently expanded into activewear, travelwear and sleepwear. Based in St. Louis, Missouri.

CNBC will air coverage of the 2019 list throughout the day. To view the list in its entirety and learn more about all 100 companies, visit

To be a part of the conversation, post and tweet using #Upstart100.

For more information contact:

Jennifer Dauble
t: 201.735.4721
m: 201.615.2787

Erin Kitzie
t: 201.735.4739
m: 201.753.8107

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