CNBC Upstart 100

Made In

Founders: Bradford Malt (CEO), Jake Kalick
Launched: 2017
Headquarters: Austin, Texas
Industries: Retail, consumer products

Pictured above (from left to right): Jake Kalick, Bradford Malt

Kitchen cookware offered by Made In
Made In

Made In manufactures and sells kitchen cookware for personal and professional kitchen use. Referred to as "the Warby Parker of cookware," the company's cookware includes frying pans, saute pans, stock pots, saucepans and knives, among other products, made of stainless steel and carbon steel. Their mission is to offer aspiring cooks "the means to achieve success in the kitchen" as a response to the proliferation of meal-kit services.