CNBC Upstart 100

Mented Cosmetics

Founders: KJ Miller (CEO), Amanda Johnson
Launched: 2017
Headquarters: New York City
Industries: Retail, consumer products

Pictured above (from left to right): Amanda Johnson, KJ Miller

Mented Cosmetics' lipsticks
Mented Cosmetics

Mented Cosmetics is an online cosmetic store that offers a wide range of nude lipsticks, eyeshadow palettes and blushes designed for women of color. Additionally, the pigment-first beauty brand's entire collection of makeup products are vegan, paraben-free, nontoxic and cruelty free.