CNBC Upstart 100

SpellBound AR

Founder: Christina York (CEO)
Headquarters: Detroit
Industry: Health care

Pictured above: Christina York

A doctor testing the SpellBound AR platform in an MRI simulation
SpellBound AR

SpellBound is the developer of augmented reality therapies for kids in hospitals. The therapies use AR to reduce anxiety, improve patient understanding and motivate patient mobility. SpellBound is currently working with top-ranking hospitals across the country, including Children's Hospital Colorado and Nationwide Children's Hospital in Columbus, Ohio.