CNBC Upstart 100


Founder: Amber Atherton (CEO)
Launched: 2017
Headquarters: San Francisco
Industry: Media and advertising

Pictured above: Amber Atherton

Zyper's mobile-based brand advocate platform

Zyper is a community marketing platform that connects brands with their "super fans" to help drive sales. Founder and CEO Amber Atherton is best known for co-creating the British reality TV show "Made in Chelsea," about rich young people living in West London. Top investors include Talis Capital, Forerunner Ventures, as well as backing from Y Combinator.