Fantasy sports company and bookmaker DraftKings to become public company

Key Points
  • DraftKings is merging with Diamond Eagle Acquisition Corp. and SBTech.
  • Diamond Eagle is a special purpose acquisition company that is already publicly traded.
  • DraftKings rose to prominence as a fantasy sports company and has expanded into gambling as more states legalize sports betting.
DraftKings CEO Jason Robins on going public through three-way business deal
DraftKings CEO Jason Robins on going public through three-way business deal

Daily fantasy sports company and bookmaker DraftKings is merging with a special purpose acquisition company, allowing it to become public while forgoing the typical IPO process.

DraftKings is combining with Diamond Eagle Acquisition Corp., a SPAC with a market cap of roughly $500 million, and SBTech, a betting and gaming technology company. The companies announced the deal Monday.

DraftKings CEO Jason Robins said on CNBC's "Squawk Box" that the company was looking to acquire SBTech and and then go public, or to go public first and make the acquisition later, but this structure allowed the two to be done in one step.

"We considered those two along with this, and this allowed us to be both at the same point," Robins said.

The merger is expected to close in the first half of 2020, according to the announcement. As part of the deal, Diamond Eagle will change its name to DraftKings and change its ticker symbol that has not been announced yet. The company will trade on the Nasdaq with an estimated market cap of $3.3 billion.

DraftKings and rival FanDuel gained popularity earlier in the decade for their daily fantasy sports products, battling state regulators that argued they were gambling sites. The two companies explored a merger but dropped the idea in 2017 following pushback from the Federal Trade Commission.

Since a 2018 ruling by the Supreme Court that struck down a federal ban on sports gambling, DraftKings has become a gambling bookmaker as well. The company offers online and mobile betting in Indiana, New Jersey, Pennsylvania and West Virginia, with retail locations in New Jersey and several other states.

The sports gambling industry is growing rapidly since the court decision, and some analysts think it could generate as much as $13 billion in annual revenue by 2023.

Draft Kings logo.

The deal includes a $304 million equity investment from several institutional investors that will close at the same time the merger is completed, according to the announcement. Robins said the money raised from the deal will be used to expand operations into other states, such as Michigan and Colorado, that have recently legalizing sports gambling.

"We have a lot of really exciting new markets that we'd like to launch, and that requires capital investment," Robins said.

Disclosure: CNBC parent Comcast and NBC Sports are investors in FanDuel.