Restaurants

KFC to sell Beyond Meat's plant-based 'fried chicken' in the southern US

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Key Points
  • Beyond Meat said it will supply plant-based "fried chicken" to KFC restaurants in Tennessee and North Carolina.
  • Tests conducted last year show strong consumer demand.
  • McDonalds, Burger King, and Dunkin Brands have also added imitation meat products to their menus.
Consumers stand in line at an Atlanta-based KFC throughout the day to be among the first to try Beyond Fried Chicken, a plant-based chicken made in partnership with Beyond Meat, on Tuesday Aug. 27, 2019. (
John Amis | AP

Beyond Meat said on Wednesday it will supply plant-based "fried chicken" to several KFC stores in Tennessee and North Carolina, after a test conducted last year showed strong consumer demand.

Fast-food chains including McDonald's, Burger King, and Dunkin Brands have raced to add imitation meat products to their menus as Americans cut down on animal protein consumption. While those companies have rolled out imitation pork or beef patties, Yum Brand's KFC is the first to launch plant-based "chicken."

The product is 80 calories per piece and looks a bit like a fried chicken nugget, with a sinewy texture designed to feel like chicken. It will be available next month in dozens of stores in and around Nashville, Tennessee, and Charlotte, North Carolina.

Creating a muscle-like, fibrous texture is very important when imitating chicken, because that's what humans have come to expect when they bite into a piece of meat, Beyond Meat CEO Ethan Brown said in an interview.

Beyond Meat to supply plant-based 'fried chicken' to several KFC stores in Tennessee and North Carolina.
Source: Beyond Meat

Louisville, Kentucky-based KFC has over 23,000 stores in more than 140 countries, but traces its roots to a roadside restaurant and service station founder Colonel Harland Sanders ran in the 1940s.

A strong relationship with KFC could benefit Beyond Meat, which aims to work with the same fast-food chains globally and is expanding outside the United States. Beyond Meat's "chicken" are already sold in several Asian countries, and the company is eyeing entry into China, where KFC is the number one fast-food chain.

Both companies said they expect strong demand for imitation chicken, given that last year's one-day test in Atlanta, Georgia, sold out in less than five hours. Several plant-based meat makers have had capacity issues due to unexpectedly high demand; the category is expected to be worth $140 billion over the next decade.

"Our intention is to not run out," said Andrea Zahumensky, KFC's chief marketing officer.

Los Angeles-based Beyond Meat, valued at about $5 billion after its May IPO, is planning facilities in the Netherlands and Canada. It previously told Reuters it hopes to be producing in Asia by the end of 2020.