Retail

Higher winterwear prices boost Ralph Lauren holiday margins; shares rise 6%

Key Points
  • Ralph Lauren Corp inched past holiday-quarter revenue estimates on Tuesday, helped by demand for its winterwear in Europe and North America.
  • Net revenue rose to $1.75 billion from $1.73 billion in the third-quarter ended Dec. 28, beating analysts' average estimate of $1.72 billion, according to IBES data from Refinitiv.
  • Ralph Lauren said it continued to expect fiscal 2020 revenue, excluding fluctuations in foreign exchange, to rise 2% to 3%.
Customers exit a Ralph Lauren Corp. store in downtown Chicago, Illinois.
Christopher Dilts | Bloomberg | Getty Images

Ralph Lauren beat market expectations for the holiday-quarter profit on Tuesday, as higher prices for its winterwear boosted margins, sending the fashion house's shares up 6% in premarket trading.

The company has said it could sell products at higher prices due to a ramp-up in marketing, especially on social media through supermodels and actors, which has helped lift its brand image.

Its marketing expenses rose 16% in the third quarter, while average prices at its own stores and website gained 6%. Ralph Lauren said its adjusted gross margin rose by 60 basis points.

Net revenue rose 1.4% to $1.75 billion in the quarter ended Dec. 28, inching past average analysts' estimate of $1.72 billion, according to IBES data from Refinitiv.

Ralph Lauren said it expects fiscal 2020 revenue, excluding fluctuations in foreign exchange, to rise 2% to 3%. This does not include any potential impact from the outbreak of a new coronavirus in China.

The company's net income rose nearly three-fold to $334.1 million, or $4.41 per share, lifted by a one-time tax benefit.

Excluding one-time items, the New York-based company earned $2.86 per share, beating analysts' expectation of $2.45 per share.