UPDATE 1-New York Times beats revenue estimates on strong digital subscriptions

subscriptions@ (Adds segment revenue, forecast)

Feb 6 (Reuters) - The New York Times Co beat quarterly revenue estimates on Thursday, as it added more digital subscribers, and the company said it would start rolling out a price rise to some of its online news subscriptions for the first time in nine years.

The company recorded a rise of 16% to $122.1 million in total digital-only subscriptions in the fourth quarter.

The Times introduced its web paywall in 2011 to guard against industry declines in print advertising revenue.

The company said on Thursday it expects advertising revenues in the first quarter to decline about 10% and digital-only subscription revenue to increase in the high-teens.

The company's total revenue rose 1% to $508.4 million, beating analysts' estimates of $503.7 million, according to IBES data from Refinitiv.

However, digital advertising revenue, which accounts for 54% of company's total advertising revenue, declined 10.8% to $92.2 mln, hurt by a drop in display advertising, where it competes with the likes of Alphabet Inc's Google and Facebook Inc.

Net income attributable to stockholders rose 24% to $68.2 million, or 41 cents per share, in the quarter ended Dec. 31. (Reporting by Chinmay Rautmare in Bengaluru; Editing by Maju Samuel)