Walmart taps Target executive as its new marketing chief

Key Points
  • Walmart has tapped William White, a senior vice president of marketing at Target, for its top marketing job, according to a company memo sent on Thursday morning.
  • White joined Target in 2013 and previously worked for Coca-Cola.

In this article

Walmart logo is seen at a store in Mountain View, California, United States on Tuesday, November 19, 2019.
Yichuan Cao | NurPhoto | Getty Images

Walmart has tapped a Target executive as its next marketing chief.

The big-box giant has named William White, Target's senior vice president of marketing, as its chief marketing officer, according to a company memo sent Wednesday morning. He will step into the role May 11.

White joined Target in 2013. Prior to that, he held various roles at Coca-Cola.

White will report to Walmart's chief customer officer, Janey Whiteside. In the company memo, she said White "is a customer centric, innovative marketer and is a passionate leader who loves to build and nurture teams." She credited him for helping to drive sales and build brand loyalty at Target.

The position has been vacant for months, since former chief marketing officer Barbara Messing announced her departure.

The news was first reported by Bloomberg News.

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