Here are Friday's biggest analyst calls of the day: Apple, Qualcomm, eBay & more

Key Points
  • Rosenblatt initiated Qualcomm as buy.
  • Goldman Sachs initiated UnitedHealth and Humana as buy.
  • Raymond James downgraded American Airlines to underperform from market perform.
  • Credit Suisse raised its price target on Apple to $295 from $260.
  • BMO downgraded eBay to market perform from outperform.
  • Susquehanna upgraded Kontoor Brands to positive from neutral.
  • Piper Sandler named Broadcom as a top pick.
  • Evercore ISI upgraded Toll Brothers to outperform from in line.
Tim Cook at the Apple launch event in Cupertino Calif. on Sept. 10th, 2019.
Source: Apple

(This story is for CNBC PRO subscribers only.)

Here are the biggest calls on Wall Street on Friday:

Rosenblatt initiated Qualcomm as buy

Rosenblatt said in its initiation of the chipmaker that it should benefit as consumers upgrade to 5G capable phones.

"We are launching coverage on QCOM with a Buy rating and a $105 12-month target price. Qualcomm will not only benefit from the 5G handset upgrade but will also lead the market in establishing 5G capabilities worldwide. We expect that Qualcomm's dollar content per handset to increase 25% to 50% compared with 4G handsets. Important, in our view, is Qualcomm's 5G platform strategy in expanding the company's markets beyond handsets."

Goldman Sachs initiated UnitedHealth & Humana as buy

Goldman Sachs initiated UnitedHealth and Humana as buy and said it thinks the healthcare companies are well-positioned to navigate through the coronavirus crisis.

"The combination of record low healthcare utilization for traditional procedures and services caused by the COVID-19 outbreak with an anticipation for a bolus of consumption as restrictions ease has created a challenging period for Managed Care Organizations (MCOs). This dynamic coupled with severe and sharp unemployment poses risks from an enrollment and pricing perspective which is all playing out during an election year where the healthcare system will be in even greater focus. That said, we believe the MCOs by and large will be able to navigate this extraordinary window of time through investing in their offerings (and members) this year with an eye on disciplined pricing for next year."