Analysts believe stocks like Netflix and Keurig Dr Pepper are buys heading into earnings season

Netflix CEO Reed Hastings split the company in two in 2011, thinking that the growing ubiquity of high-speed Internet access would soon mean the end of their disruptive DVD mailing business. But neglecting the DVD business proved to be a mistake, and Netflix reversed course.
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Analysts agree that the upcoming earnings season is expected to be miserable as the coronavirus pandemic continues amid fears of a second wave and more economic instability.

Second-quarter earnings results start rolling out in the coming week.

But despite that, many also say there are plenty of companies that have upside.

CNBC Pro combed through this week's Wall Street research to find the companies that analysts believe will surprise investors this reporting period.