Google says Zero Hedge can run Google ads again after removing 'derogatory' comments

Key Points
  • Google has resumed running ads on financial market website Zero Hedge, saying the website had removed material that caused it to be removed from Google's ad platform last month. 
  • In mid-June, Google said it had taken action against Zero Hedge because of the comments section of the site, which Google said consistently violated its policy against dangerous and derogatory material.
  • Google said Zero Hedge appealed the demonetization after deciding to remove the content and implementing comment moderation. 
The Google logo outside if its New York City offices, which were closed on May 19, 2020 due to the coronavirus pandemic.
Ben Gabbe/Getty Images

Google is once again allowing financial web site Zero Hedge to make money using Google's ad platform.

In mid-June, Google told CNBC it had banned Zero Hedge from using its ad platform because of the comments section of the site, which Google said consistently violated its policy against dangerous and derogatory material. Zero Hedge removed the content and implemented moderation on the comments section, then appealed Google's move.

On Tuesday, Google said its team had re-reviewed the site, confirmed the material had been removed and began allowing it to begin running ads again on June 21. CNBC verified ads were running through Google on the site as of Tuesday. 

"We work with publishers to keep them aware of our monetization policies, which cover user comments on sites, and offer guidance on how to address policy violations if they wish to be reinstated," a Google spokesperson said in a statement. "We have policies like these for many reasons, including to ensure companies advertising with us have confidence their ads aren't running against dangerous, derogatory or hateful content."

In mid-June, NBC News reported Google had also warned conservative publication The Federalist about the content in its comments section and gave it an opportunity to address the issues to prevent removal from its ads platform. The Federalist said last month it had deleted its comments section. At the time, Federalist co-founder Sean Davis called the matter a "pretty terrifying example of the power that you have of the unholy union of corrupt media and monopolistic tech oligarchs." 

Zero Hedge didn't immediately return an emailed request for comment 

Earlier this year, Twitter banned the Zero Hedge account from the social media platform after it published an article linking a Chinese scientist to the outbreak of the fast-spreading coronavirus last week, saying the account had violated "platform manipulation policy." The account was reinstated in June, with Twitter calling the removal a mistake

Facebook is in the eye of the storm ahead of U.S. election: Martin Sorrell