Europe News

Burberry's first-quarter like-for-like sales drop 45%

Key Points
  • Demand was severely impacted by COVID-19 in the first quarter, with comparable sales falling 45%, although the decline eased to 20% in June driven by growth in mainland China and South Korea.
  • Chief Executive Marco Gobbetti said it would take time for luxury demand to return to pre-crisis levels with the resumption of overseas travel, but he was "encouraged by the improving trends in all regions and the promising exit rate for June".
SANTA CLARA, CA - JUNE 26: A man wearing a face mask walks by a Burberry store at Standford Shopping Center amid the coronavirus outbreak on June 26, 2020 in Santa Clara County, CA. (Photo by Liu Guanguan/China News Service via Getty Images)
China News Service | Getty Images

British fashion brand Burberry said on Wednesday that demand was severely impacted by COVID-19 in the first quarter, with comparable sales falling 45%, although the decline eased to 20% in June driven by growth in mainland China and South Korea.

Chief Executive Marco Gobbetti said it would take time for luxury demand to return to pre-crisis levels with the resumption of overseas travel, but he was "encouraged by the improving trends in all regions and the promising exit rate for June."

Analysts had expected first-quarter like-for-like sales to fall 49%, according to a company-compiled consensus.

Burberry said it expected revenue in its second quarter to remain impacted by the pandemic, with negligible tourists flows hitting sales from traveling shoppers and some of its stores remaining closed and others operating with reduced hours.

It said that based on the 20% decline recorded in June it expected to see a decline of 15%-20% in its second quarter.

Burberry reported total retail revenue of 257 million pounds, down 48% in its first quarter.