Reed Hastings on Disney+ vs. HBO Max, streamer bundles, and why drug companies are a threat

Key Points
  • Netflix CEO Reed Hastings explains why his aversion to working from home could ultimately be a boon for finding talent for Netflix.
  • Hastings explains why Netflix isn't a media company or a technology company.
  • Hastings says Netflix's biggest long-term threats are substitutions to movies and TV series, such as augmented reality or drugs offered by pharmaceutical companies.

A View from the Top is a Q&A series exclusively available on CNBC Pro. Alex Sherman will regularly speak with a business leader about decision-making, investing and industry news.

Reed Hastings, Netflix's co-founder and co-CEO, is a scholar of business strategy. He's decided to pass along his unique views on business culture in his new book, "No Rules Rules," co-written with business professor Erin Meyer. Hastings used to bring Netflix employees together to discuss "The Innovator's Dilemma," the 1997 business strategy book by Harvard Business School professor Clayton Christensen. Now, he hopes his own book will be used by future executives as a foundational discussion starter.

Hastings explains why Netflix thinks of itself more like a sports team than a family and shares his thoughts on bundling, HBO Max, TikTok, retirement and much more.

Here's the full Q&A: