- Google now faces its first antitrust lawsuit by the U.S. government as the Department of Justice announced its intent to press charges against the tech giant.
- Google competitors have long wished for the day U.S. regulators would sue the tech giant on antitrust grounds and that day could reportedly come as soon as this month.
- CNBC spoke with three internet analysts about which companies would stand to benefit if Google were forced to change its behavior or divest parts of its business.
The DOJ antitrust suit alleges that Google unlawfully maintains a monopoly on search services and search advertising. It also alleges that Google has also used monopoly power to keep competitors out of search distribution channels through exclusionary contracts with Apple and distributors of its Android opearting system.
The lawsuit will start what will surely become a landmark antitrust case, though its conclusion could still be years away. An outcome that leads to an enforcement action against Google could mark an opportunity for several other companies that compete with the tech giant.
If Google is forced to change its behavior or divest parts of its business, here's who would stand to gain from action against each segment: