Top media analyst recommends investors put on a pair trade of buying Roku, selling Netflix

The Roku 3 television streaming player menu is shown on a television in Los Angeles, California, U.S., on Thursday, Sept. 12, 2013.
Patrick T. Fallon | Bloomberg via Getty Images

(This story is for CNBC Pro subscribers only.)

Shares of Roku are surging to all times highs after a top media analyst once again recommended buying shares of the streaming platform, while ditching shares of rival Netflix.

More In Street Calls

CNBC ProHere are Thursday's biggest analyst calls of the day: Nike, Disney, AT&T, Square, Nvidia & more
CNBC ProGoldman names the 12 global stocks set to pop when Covid lockdowns end
CNBC ProJPMorgan's Kolanovic says it's hard to find any bubbles in the stock market