- General Motors plans to launch a new all-electric van called the EV600 by the end of this year.
- The van will be the first vehicle under a new commercial vehicle business unit in GM called BrightDrop.
- The commercial market is expected to be a major growth unit for EVs.
General Motors said Tuesday it plans to launch an all-electric van called the EV600 this year.
The van – part of GM's plan to invest $27 billion in electric and autonomous vehicles by 2025 – will be the first vehicle under a new commercial business unit in GM called BrightDrop. The EV600 will be capable of up to 250 miles per charge, according to Pam Fletcher, vice president of global innovation, who will oversee the new division.
"The game changer about BrightDrop is that it's a one-stop shop ecosystem," Fletcher said. "End-to-end, BrightDrop could help with the deliveries fleets need."
Fletcher declined to discuss pricing and other details, but she said BrightDrop products will be sold through a new independent sales and service network. She said GM has a full portfolio of electric products, not just vehicles, planned for BrightDrop.
The first 500 vans will go to FedEx beginning this year, Fletcher said. Broader availability of the vans is expected in early 2022. The EV600 is the first commercial vehicle with GM's next-generation Ultium battery system, which the automaker has spent billions on as a base for future EVs.
The commercial market is expected to be a major growth area for EVs. Other start-up automakers like Amazon-backed Rivian as well as legacy automakers such as Ford Motor and Daimler have announced plans to enter the segment. GM estimates the combined market opportunity for parcel, food delivery and reverse logistics in the U.S. will be more than $850 billion by 2025.
The EV600 will be the second product under the new BrightDrop brand. The first will be a propulsion-assisted, electric pallet called the EP1, Fletcher said. It was developed to easily move goods over short distances — for example, from the delivery vehicle to the customer's front door. It's expected to go on sale early this year, Fletcher said.
"The interest for these products have been tremendous," Fletcher said. A pilot program of the pallets with FedEx last year found drivers were able to deliver 25% more packages per day, she said. The pallets, like all of the company's products, will be electric and will feature connectivity and tracking features for logistical purposes.
BrightDrop CEO Travis Katz, who joined the automaker this month from venture capital firm Redpoint Ventures, said the company's mission is to develop a new line of "intelligent, connected products and services" aimed at assisting commercial companies improve efficiency and employee safety.
GM announced the new BrightDrop division as well as its first two products during a presentation featuring GM CEO Mary Barra at the CES technology conference, which is being streamed online this year. Barra and other executives discussed everything from GM's Ultium battery technology and new EVs to the development of personal air mobility.
Barra said this is an "inflection point" for electric and autonomous vehicles, describing a future where everyone will have better access to transportation.
"I hope that what we've shared with you today, gives you the same confidence and excitement about our future of electric and autonomous vehicles that we all share at General Motors," she said. "Confidence that the pieces are now in place and excitement for the prospect of a world that is more personal moves better and contains experiences none of us have ever had before."