Morgan Stanley picked some quality stocks that clients should hold for the long term

A Ferrari is parked outside the New York Stock Exchange in celebration of Ferrari Automotive Company's IPO on October 21, 2015 in New York City.
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With the market possibly reaching an inflection point after a rebound for cyclical stocks, it may be a good time for investors to focus on quality stocks to own for the long run, according to Morgan Stanley.

The firm put together a list of stocks for 2023, looking beyond the typical 12-month horizon focused on by sell-side analysts.

"Our strategists' work has long supported the view that quality outperforms in the long run. Accordingly, we asked each of our US analysts to identify the highest-quality companies in their sector, the ones likely to strengthen their sustainable competitive advantage," the firm said in a note.

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