Morgan Stanley picked some quality stocks that clients should hold for the long term

A Ferrari is parked outside the New York Stock Exchange in celebration of Ferrari Automotive Company's IPO on October 21, 2015 in New York City.
Andrew Burton | Getty Images

With the market possibly reaching an inflection point after a rebound for cyclical stocks, it may be a good time for investors to focus on quality stocks to own for the long run, according to Morgan Stanley.

The firm put together a list of stocks for 2023, looking beyond the typical 12-month horizon focused on by sell-side analysts.

"Our strategists' work has long supported the view that quality outperforms in the long run. Accordingly, we asked each of our US analysts to identify the highest-quality companies in their sector, the ones likely to strengthen their sustainable competitive advantage," the firm said in a note.

More In Investing trends

CNBC ProBeware the strategy of buying unprofitable tech stocks, Bernstein warns
CNBC Pro A weak greenback could help boost these 'Dollar Down Dominators,' BTIG says
CNBC ProThese stocks are most likely to beat the Street this earnings season, Bank of America says