- The bank aims to begin offering investments in the emerging asset class in the second quarter, according to Mary Rich, who was recently named global head of digital assets for Goldman's private wealth management division.
- Goldman is looking at ultimately offering a "full spectrum" of investments in bitcoin and digital assets, "whether that's through the physical bitcoin, derivatives or traditional investment vehicles," she said.
- Some Goldman clients "feel like we're sitting at the dawn of a new Internet in some ways and are looking for ways to participate in this space," Rich said.
The bank aims to begin offering investments in the emerging asset class in the second quarter, according to Mary Rich, who was recently named global head of digital assets for Goldman's private wealth management division. Her promotion was scheduled to be announced Wednesday in an internal company memo seen by CNBC.
"We are working closely with teams across the firm to explore ways to offer thoughtful and appropriate access to the ecosystem for private wealth clients, and that is something we expect to offer in the near term," Rich said in an interview this week.
Goldman is looking at ultimately offering a "full spectrum" of investments in bitcoin and digital assets, "whether that's through the physical bitcoin, derivatives or traditional investment vehicles," she said.
The move means that soon, clients of two of the world's preeminent investment banks – Goldman and Morgan Stanley – will have access to a nascent asset class that has intrigued billionaires and digital currency believers alike. Earlier this month, Morgan Stanley told its financial advisors that they could place clients into bitcoin funds starting in April, CNBC was first to report.
It is the latest sign of the staying power of blockchain-related assets including bitcoin, a new kind of money that emerged out of the wreckage of the 2008 financial crisis and whose exact origins are still unknown. Until now, big U.S. banks have mostly shunned bitcoin, deeming it too speculative and volatile for clients.
But the industry capitulated after the latest boom in bitcoin's price. The surge has drawn in institutional investors, corporations and fintech players, and the infrastructure to hold digital assets is continuing to mature.
In the end, it was client demand that won out, according to Rich. Goldman's private wealth management business mostly targets individuals, families and endowments with at least $25 million to invest.
"There's a contingent of clients who are looking to this asset as a hedge against inflation, and the macro backdrop over the past year has certainly played into that," Rich said. "There are also a large contingent of clients who feel like we're sitting at the dawn of a new Internet in some ways and are looking for ways to participate in this space."
The bank may offer bitcoin investment funds, similar to those that Morgan Stanley will have, as well as other ways to invest that are "more akin to the underlying asset class which trades 24-7 globally," Rich said. Some cryptofunds, such as the Galaxy Bitcoin Fund, can only be sold or bought once per quarter, while Galaxy's institutional bitcoin fund can be liquidated on a weekly basis.
Goldman is in the process of securing approvals from regulators including the Securities and Exchange Commission and the New York Department of Financial Services, according to people with knowledge of the matter.
"We're still in the very nascent stages of this ecosystem; no one knows exactly how it will evolve or what shape it will be," Rich said. "But I think it's fairly safe to expect it will be part of our future."
Goldman's move happened despite skepticism throughout the traditional banking industry. That includes at the New York-based bank itself: Sharmin Mossavar-Rahmani, chief investment officer for Goldman's wealth management business, has repeatedly said that bitcoin isn't appropriate for investors.
Until roughly a year ago, bitcoin's market capitalization and trading volumes weren't large enough for big financial institutions to bother getting involved, Mike Novogratz, CEO-founder of crypto firm Galaxy Digital, said Wednesday in a CNBC interview.
"Adoption's happening faster than I predicted," Novogratz said. "It's shocking to me how fast people are moving into the system."
With reporting from CNBC's Jesse Pound