Here's everything Apple just announced at its iPhone 13 event

Apple announced the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max, Apple Watch Series 7, a new regular iPad and an all-new iPad mini.

Tim Cook introduces iPhone 13
Source: Apple Inc.

Apple kicked off its fall product event on Tuesday by diving right into lots of product announcements.

Here's what Apple announced:

- The new iPad and iPad mini
- The Apple Watch Series 7
- The iPhone 13 and iPhone 13 mini
- The iPhone 13 and iPhone 13 Pro Max

The new iPads will go on sale after the event on Tuesday and ship next week. The new iPhones go on sale on Friday, Sept. 17 and ship on Friday, Sept. 24. The Apple Watch Series 7 will ship later this fall. OF note: it didn't announce new AirPods.

Check out the rest of the news below.

Tim Cook wraps up the launch event

iPhone 13 Pro
Source: Apple Inc.

Apple CEO Tim Cook returned to the stage in an empty auditorium to wrap up the event and the company's announcement, exiting to another montage of beautiful California landmarks.

Apple announced new iPads, iPhones and Apple Watch models. It did not, contrary to some predictions, release new AirPods headphones.

Thanks for following along.

— Kif Leswing

You know all you wanted was a bigger battery

iPhone 13
Source: Apple Inc.

Despite all the talk about improved camera features during the iPhone 13 unveiling, the average person probably won't notice much of a difference over last year's model.

But here's what you will notice: better battery life. Apple put a larger battery in the iPhone 13 and iPhone 13 mini. The company said it will last up to an hour and a half longer than the iPhone 12.

This is good news for fans of the iPhone 13 mini. Last year, critics panned the iPhone 12 mini's battery for not lasting as long as the bigger models.

-- Steve Kovach

Apple announces high-end iPhone 13 Pro models with bigger batteries

iPhone 13 Pro
Source: Apple Inc.

Apple announced the iPhone 13 Pro and iPhone 13 Pro Max with longer battery life.

The iPhone 13 Pro should have a 1.5-hour longer battery life and its bigger sibling will have a 2.5-hour longer battery life, Apple said. The iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099, the same prices as last year. Apple also has added a larger 1TB storage option.

The new iPhones will go on sale on Sept. 24, Apple said.

They have the same screen sizes as last year's models, with a 6.1-inch version and a bigger 6.7-inch version. This year's models also come in a "Sierra Blue" version.

The biggest distinguishing characteristic between iPhone's base models and its Pro models is that they have three rear-facing cameras, including a zoom lens, a wide lens and an ultra-wide camera, which can focus on objects as close as 2 centimeters away.

The iPhone 13 Pro has a display that Apple calls "Super Retina XDR with ProMotion" that has twice the refresh rate as previous iPhones. This means that scrolling on an iPhone should look smoother with less lag.

The Pro models have the same chip as the main iPhones, the A15 Bionic, Apple said.

This year's models are still constructed out of stainless steel, Apple's marketing chief. Greg Joswiak, said.

Apple releases new iPhone 13 Pro with upgraded specs

— Kif Leswing

Correction: The iPhone 13 Pro should have a 1.5-hour longer battery life. An earlier version misstated the name of the model. Apple's marketing chief is Greg Joswiak. An earlier version misspelled his last name.

Apple announces iPhone 13 with smaller notch and bigger battery

Apple CEO Tim Cook unveils iPhone 13 during September launch event

With more than 2 million viewers watching on YouTube, Apple CEO Tim Cook announced new iPhone models called iPhone 13.

The iPhone 13 has a smaller display cutout, or "notch," at the top of the screen, as well as larger batteries that provide the devices with between 1.5 and 2.5 more hours of battery life than last year's models, depending on device size, Apple said.

Otherwise, the new iPhone 13 mostly has the same design as last year with new camera modules arranged diagonally. One camera is a 12-megapixel wide-angle lens, with a big sensor that captures 50% more light, Apple said. The other is an ultra-wide lens.

One of the camera improvements is a new "cinematic mode" that can hold focus on a moving subject.

iPhone 13 camera specs
Source: Apple Inc.

It also has a bigger battery and brighter screen, Apple said. It comes in two sizes, 5.4 inches, and 6.1 inches, and five colors.

It has a new Apple-designed chip powering it, which the company is calling the A15 Bionic. It has six cores and a specialized portion for running artificial intelligence algorithms.

Like last year's model, the new iPhones will have 5G connectivity. Apple said it works on carriers in 60 countries.

The iPhone 13 mini costs $699 and the iPhone 13 costs $799, Apple said, the same prices as last year. The devices now start with 128GB of storage space, an increase over last year.

iPad specs
Source: Apple Inc.
iPhone 13
Source: Apple Inc.
Apple releases details camera and video specs for iPhone 13

— Kif Leswing

Peloton, WW stock falls after Fitness+ expansion

Apple Fitness+
Source: Apple Inc.

Shares of fitness-focused stocks dipped Tuesday afternoon following Apple's announcement it was expanding its workout subscription service.

Peloton shares were down nearly 2%, while WW, formerly Weight Watchers, fell about 4.75%.

-- Jessica Bursztynsky

Apple's workout service expands internationally, will be available in new languages

Apple Fitness+
Source: Apple Inc.

Apple's health guru and fitness instructor, Jay Blahnik, said the company will expand its workout streaming subscription, Fitness+, to several new countries. It's currently available only in a few nations which speak English. Apple will make videos in six new languages, including Spanish.

Fitness+ is one of the new subscriptions the company is relying on to get Apple users to spend more money on the company's services. It's now adding workouts for winter sports, and is adding social features, called Group Workouts.

Apple is bundling three-month trials with new Apple Watches.

— Kif Leswing

Apple Watch Series 7 doesn't have firm launch date

Apple Watch new colors
Source: Apple Inc.

Apple's production delays are catching up to the company. Instead of offering a specific, near-term release date for its newest Apple Watch, it just said it would be released sometime this fall.

The company had reportedly delayed production in August of new Apple Watch models because it is encountering challenges manufacturing them.

It's not completely unusual for the company. Last year, two iPhone 12 models were released in October and two other models were released in November, both weeks later than Apple's typical schedule. But that seemed due to the ongoing Covid pandemic rather than production problems.

-- Jessica Bursztynsky

Apple announces new Apple Watch Series 7

Apple execs unveil Series 7 watch during iPhone launch event

Apple announced the Apple Watch Series 7.

The new models have more than 20% screen area over last year's Series 6 models but retain an industrial design with rounded edges. Apple said the screen is more crack-resistant and it charges faster.

Apple Watch
Source: Apple Inc.

Apple has redesigned its software to fit more information on the screen, the company said. It comes with several new watch faces, including a face that tracks time zones around the world.

The entry-level model is available in five colors, including blue, and red. It also comes in aluminum, steel and titanium cases, all of which have different prices. Previous Apple Watch bands will still work with the new models, the company said.

Apple didn't reveal a release date for the new models but said they would be available "later this fall."

Apple Watch specs
Source: Apple Inc.

-- Kif Leswing

Apple announces new low-cost iPad, iPad Mini

Apple CEO Tim Cook reveals latest upgrade to iPad Mini

Apple CEO Tim Cook moved on to product announcements, starting with a new iPad. The video was recorded in an empty auditorium.

Apple's lowest-cost iPad, simply called iPad, is getting an update with a faster A13 processor and a better, 12-megapixel front-facing camera for improved video calls, like on Zoom. It has a wider lens to capture more people in a single scene and can have an LTE wireless connection.

Apple CEO Tim Cook
Source: Apple Inc.

It costs $329 with 64GB of storage. That's more storage but the same starting price as before. It goes on sale next week.

Apple also announced a new iPad Mini, which has a smaller 8.3-inch screen. It has a redesign featuring a new, flatter design language, like the iPhone 12. It has smaller bezels with no fingerprint sensor on the front and comes in several colors, including purple. It has a 12-megapixel rear camera and stereo speakers.

iPad Mini
Source: Apple Inc.

The Touch ID sensor has been built into the top button, which turns the screen on and off. It uses an USB-C connector, instead of Apple's proprietary Lightning connector. It can support a 5G wireless connection. It works with Apple's stylus, the second-generation Pencil.

It starts at $499 and hits stores next week, Apple said.

— Kif Leswing

Apple CEO: iPad growth over 40%, new A13 chip in new iPad

Apple previews shows on its streaming service, Apple TV+

Ted Lasso on Apple TV+
Source: Apple Inc.

Apple opened its show not with new hardware, but with a short video highlighting some of its shows on the Apple TV+ streaming service. The company is bankrolling billions of dollars of new video content, including shows starring Reese Witherspoon and Jon Stewart. It costs $4.99 per month or is bundled with other Apple services, and the company has never revealed subscriber numbers.

— Kif Leswing

Event kicks off with montage of California landscapes, Cook takes the stage

Tim Cook opens the Apple Event on Sept. 14th, 2021.
Source: Apple Inc.

Invites to this event sported the tagline "California streaming," and it is opening with a music video taking place in several major California landmarks, including among the redwood trees and in downtown Los Angeles. Apple's headquarters is in Cupertino, California, a suburb of San Jose.

Apple CEO Tim Cook took the stage shortly afterward, and praised the state, calling it a place for people with big ambitions and big dreams.

— Kif Leswing

Over 300,000 viewers have tuned into Apple's YouTube livestream

Five minutes before Apple's show is due to start, 352,908 people are streaming the event on YouTube. It's a sign that Apple can still generate immense consumer demand for its new gadgets through its coordinated launch events.

Last year, more than 1.5 million people tuned into Apple's September livestream launch, which did not include the iPhone 12 announcement.

The product launch is also being streamed on Apple's website.

— Kif Leswing

Apple should announce an iOS 15 release date

Apple iOS 15

Apple's next big iPhone software update, iOS 15, will ship on the newest iPhones. But that means we should also expect a release date for the software on older iPhones. Last year, Apple released iOS 14 on Sept. 16. even though the new iPhones didn't launch until October. I expect we'll see the iOS 15 release pegged sometime in the coming weeks.

IOS 15 includes a lot of new updates. It has support for FaceTime calls with Android and Windows users, and changes to iMessage that help you keep track of photos and links people have sent you.

One of my favorite features, Focus, lets you turn off notifications from certain apps when you want your iPhone to stop bugging you. Apple is working to add driver's licenses into Apple Wallet, too. But FaceTime SharePlay, which will let you watch shows on Disney+, Apple TV+ and other supported apps with friends, won't be available right at launch.

-- Todd Haselton

Apple's online store is down, per tradition


Customers who want to buy some products on will have to wait until the launch event on Tuesday is over. The company has stopped taking orders on its online store, as is its tradition going back for decades. "Be right back," Apple's website says to customers trying to place an order.

Apple has the technology to update its store without downtime, but it keeps the practice going because now customers won't buy last year's iPhone at last year's prices minutes before the new one is revealed. It also builds hype for Tuesday's launch — at the expense of a few hours of sales it probably makes up when the site goes back online.

-- Kif Leswing

Tim Cook teases announcements from Joshua Tree National Park

Earlier Tuesday, Apple CEO Tim Cook teased the iPhone event on Twitter with a post showing a picture that appeared to be snapped in Joshua Tree National Park.

"Good morning from somewhere a little different this time," Cook said in the tweet. "We're California streaming in 3 hours! See you soon."

Since the start of the coronavirus pandemic, Apple has streamed prerecorded events from its headquarters in Cupertino, California. Before Covid, the company typically invited its partners and the press to splashy events held at the Steve Jobs Theater on its campus.

-- Todd Haselton

Will supply constraints affect new iPhone pricing?

It's no secret computer chip shortages are impacting industries from cars to smartphones. Apple even gave a warning during its last earnings call that iPhone production could feel the constraints.

So, if it's costing Apple more to produce iPhones this year, will the company have to raise prices to keep its margins? Or will it eat the costs to keep iPhone prices the same?

We've seen mixed reactions from other tech hardware makers. Roku, for example, said in its last earnings report that it kept its TV streaming devices the same price even though supply constraints were increasing production costs.

On the other hand, Sonos recently raised prices of some of its products to make up for the increased production costs.

We'll see how Apple deals with the issue when it announces iPhone pricing toward the end of its event Tuesday.

-- Steve Kovach