When TikTok launched its resume feature this summer, it was trying to tap into a market for young professionals and graduates looking for jobs.
Video resumes, where candidates film a short clip laying out their qualifications and fit for a job, have been around a while but TikTok's move into the area shone a fresh light on the job-hunt tactic.
Jonathan Javier's career consulting firm Wonsulting collaborated with TikTok on its feature.
"It's sort of like a tell-me-about-yourself. It's something you won't necessarily see on a black and white paper but you dive a little bit d