CNBC's Jim Cramer said Thursday he's not planning to dump Walt Disney shares after the media and entertainment giant's disappointing quarterly results were released a day earlier . "I'm going to stick with it," Cramer said on "Squawk on the Street," speaking before Thursday's opening bell. Shares of Disney traded lower by about 6.5% around 1:30 p.m. ET. Disney's adjusted per-share earnings of 37 cents missed estimates by 14 cents, while revenue of $18.53 billion fell short of the expected $18.79 billion, according to Refinitiv. The company also missed Wall Street's forecasts on the all-important Disney+ subscriber number. Disney said its flagship streaming service ended the quarter with 118.1 million subscribers. That's below the 125.4 million subscribers that analysts anticipated, according to StreetAccount. "I've got lots of things that make me feel like this is iconic, and you don't give up on iconic even though I do wish they had something like 'Squid Game,'" the "Mad Money" host added, referring to the mega-hit show that's on rival streaming service Netflix. Disney+ has become a key growth engine for the company since its launch in 2019, and has received Wall Street's attention accordingly. However, Cramer said investors should "take a little longer view" on Disney overall, suggesting "the consumer is going to come back" to help its cruise and theme park business, which suffered during Covid . "I think the theme parks have been lost in the narrative. ... The theme parks are where the money is," said Cramer, who owns Disney for his charitable investment trust. The trust bought back into Disney in September , after exiting its position in June. Cramer quipped that he was "urging" uncommitted Disney shareholders to sell their stock Thursday because they "don't deserve to be in the next leg up" in the name. "I'm calling them out, the sellers," Cramer said. "I am saying they are short-time thinkers." In a note to subscribers of CNBC's Investing Club on Thursday afternoon, Cramer said he'd be buying the dip in Disney's stock if it were not for trading restrictions that prevent him from trading a stock within three days of him mentioning it on TV. "It may take some time, but we say stick with Disney, and we want to buy this weakness because the quality of the content pipeline means the best days for the Disney+ are ahead and not in the past," Cramer wrote in the newsletter. Sign up here for the new CNBC Investing Club newsletter to follow Jim Cramer 's every move in the market, delivered directly in your inbox. Disclosure: Cramer's trust owns stock in Disney.
A person dressed as Minnie Mouse walks in front of the Disney store in Times Square as New York City moves into Phase 2 of re-opening during the coronavirus pandemic on June 28, 2020.
Noam Galai | Getty Images
CNBC's Jim Cramer said Thursday he's not planning to dump Walt Disney shares after the media and entertainment giant's disappointing quarterly results were released a day earlier.