Apple on Monday became the first U.S. company to hit a market capitalization of $3 trillion . One analyst believes the milestone represents a bet that major new products are coming. "What's unique about hitting $3 trillion is investors are willing to bet that major products are coming, including an electronic vehicle, something that will enable them to leverage the metaverse, augmented reality, virtual reality," D.A. Davidson managing director and research analyst Tom Forte told CNBC's "Power Lunch." Apple is notoriously secretive about new product plans, but many top Wall Street analysts believe the company could launch an electronic vehicle and AR/VR headset in the near future. "At some point in time, investors are not just going to take Apple on the assumption that they're going to grow forever. At some point, they're going to have to have new product announcements, and they're going to have to show that they can exploit these exciting new markets," Forte said. However, Monday's market cap breakthrough shows investors still believe in the company's future success, according to the analysts. "Today, investors are willing to bet on that assumption. That's why I think it hit the $3 trillion market cap," Forte said. Apple's services segment is also a significant part of the company's prospects, according to Wedbush's Dan Ives. The services category includes the App Store, Apple Music and Apple Pay, among other features. "The linchpin to Apple's valuation re-rating remains its services business which we believe is worth $1.5 trillion in the eyes of the Street, coupled by its flagship hardware ecosystem which is in the midst of its strongest product cycle in over a decade led by iPhone 13," Ives said in a note Monday. For Forte, Apple's climb toward the $4 trillion threshold will depend on how well the company can enter the electric vehicle market and gain leadership in augmented and virtual reality. "The keys will be new products," he said.