The meme stocks are not dead yet. Why GameStop and AMC are holding up

Jakub Porzycki/NurPhoto via Getty Images

Meme stocks are staging a big comeback with GameStop popping a whopping 60% this week alone. The shares have proved detractors wrong who believed they would return to their pre-meme-craze levels in short order.

Can these stocks stay at these levels or will their loyal retail investors eventually throw in the towel as the companies' fundamental turnaround plans continue to come up short?

More In Pro Insight

CNBC ProMicron, JPMorgan, and Cleveland-Cliffs are some of today's stocks: Pro Market Movers July 1
CNBC ProThe IPO market is hibernating, waiting for the market to turn
watch now
CNBC ProStrategist says these sectors may be 'first to lead us out of recession' — and names 4 stocks to buy the dip