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GM will start tying executive compensation to electric vehicle targets

Key Points
  • General Motors will begin tying a "significant part" of its long-term executive compensation with the company's electric vehicle goals, CEO Mary Barra said Tuesday.
  • Barra said the compensation targets will include volumes of EVs in North America as well as launch timing and quality for such vehicles.
  • Barra said the new compensation benchmarks are meant to underscore the company's commitment to EVs.

In this article

General Motors Chairwoman and Chief Executive Officer Mary Barra speaks during a meeting hosted by U.S. President Joe Biden with private sector CEOs to discuss the Build Back Better agenda at the White House in Washington, U.S., January 26, 2022.
Kevin Lamarque | Reuters

DETROIT – General Motors will begin tying a "significant part" of its long-term executive compensation with the company's electric vehicle goals, CEO Mary Barra said Tuesday.

Starting this year, Barra said the compensation targets will include volumes of EVs in North America as well as launch timing and quality for such vehicles.

GM plans to increase its production of electric vehicles to 2 million in North America and China by 2025, as it moves to exclusively sell EVs by 2035. The company has also said it plans to become the top-selling automaker of EVs, surpassing Tesla, by mid-decade. By then, Barra on Tuesday said GM expects to generate $50 billion from EVs in North America.

"At GM, our compensation has always been driven by the company's success. And no one should doubt our commitment to lead in EVs or the passion our team has for that mission," Barra said during the company's first-quarter earnings call.

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The Detroit automaker has faced increased pressure from Wall Street to transition to electric vehicles in the wake of industry leader Tesla's rise to become the top-valued automaker at a market cap of more than $900 billion.

Barra said the new compensation benchmarks are meant to underscore the company's commitment to EVs. Further details about the EV compensation targets are expected in the company's upcoming proxy filing, which Barra said will be filed Friday.

In 2020, Barra's compensation package was $23.7 million, including a base salary of about $2 million and stock awards of $13 million.