Ford and GM believe they can retain pricing profit engine, but Wall Street is unsure

Ford F-150 Lightning trucks manufactured at the Rouge Electric Vehicle Center in Dearborn Michigan.
Courtesy: Ford Motor Co.

DETROIT – General Motors and Ford Motor this week beat Wall Street's earnings estimates and maintained their 2022 forecasts to the surprise of many analysts.

The reaffirmations occurred despite billions in additional commodity costs expected this year and an ongoing global supply chain crisis leading to lower production and sales. How is this possible? Strong pricing on new vehicles. It's being fueled by low inventory levels and resilient consumer demand.