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Here's everything Apple announced at its 2023 event: iPhone 15 models, new Apple Watch, updated AirPods

This has been CNBC's live blog, covering everything Apple announced at this year's iPhone 15 and Apple Watch launch event and reporting live from Apple's headquarters in Cupertino, California.

Apple announces iPhone 15 lineup and Series 9 Watch at September product launch event
VIDEO1:1101:11
Apple announces iPhone 15 lineup and Series 9 Watch at September product launch event

Apple held its annual iPhone launch event Tuesday at Apple Park, the company's headquarters in Cupertino, California.

The company announced the iPhone 15 and iPhone 15 Plus, complete with USB-C charging, starting at $799. It also unveiled the iPhone 15 Pro and Pro Max, starting at $999. Another key announcement was the brand-new Apple Watch, made with 95% titanium and with 72 hours of battery life, as well as updated AirPods with USB-C.

Following the event, Apple's stock was down about 2% for the day. The presentation was a pre-recorded video that began at 1 p.m. ET. After the announcements, CNBC got hands-on time with the new devices.

We posted live updates below, and you can also watch the Apple event on YouTube right here.

Here's what happened:

Thanks for tuning in

Attendees look at brand-new Apple products during an Apple event at the Steve Jobs Theater at Apple Park in Cupertino, California, Sept. 12, 2018.
Justin Sullivan | Getty Images News | Getty Images

That's the end of our live reporting! We'll try to check out the devices in person as soon as we can. Thanks for joining.

— Hayden Field

Apple's high-end iPhone will work well with its high-end headset

Apple's iPhone 15 can capture 'spatial video' to rewatch on Vision Pro headset
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Apple's iPhone 15 can capture 'spatial video' to rewatch on Vision Pro headset

Photos and videos look "lifelike," an Apple executive said, when taken on an iPhone 15 Pro and viewed on the Vision Pro.

Users can now capture spatial videos, which use both the ultrawide and regular cameras to create 3D videos that can be enjoyed in the Vision Pro. Those videos can be shared with anyone who has an Apple Vision Pro and will roll out "later this year."

— Rohan Goswami

Apple iPhone 15 Pro costs $999 and iPhone Pro Max costs $1,199

Apple iPhone 15 Pro and Pro Max pricing.
Source: Apple Inc.

Apple announced its iPhone 15 Pro will start at its same price as last year, $999. The iPhone 15 Pro Max will cost $1,199, which is a price increase, but users will get a storage bump of 256 gigabytes.

Users can preorder the phones Friday and they will be available Sept. 22.

— Ashley Capoot

The iPhone 15 Pro cameras are getting a big upgrade

The Apple iPhone 15 Camera.
Source: Apple Inc.

The 48-megapixel cameras will now be able to shoot in 48MP HEIF and super high resolution as a default. The 24-megapixel photos will work in low-light, highly detailed photographs.

The sensor is bigger than in previous iPhone models, and iPhone 15 Pro's Photonic Engine allows 24, 28 and 35 millimeter focal lengths.

There will also be a 3X telephoto camera for the iPhone 15 Pro. For the 15 Pro Max, that will be upgraded up to a 5X zoom. That's a new differentiation between the two models of the already highest-end iPhones.

The iPhone 15 Pro Max will also include a 120 millimeter focal length. Users can also connect their iPhone 15 Pro directly to their Mac computers.

— Rohan Goswami

USB-C update means old Lightning cables will no longer work

Apple iPhone 15 USB-C Connector
Source: Apple Inc. 

Since Apple is switching to USB-C charging with the iPhone 15, users' old Lightning cables will no longer work.

This means U.S. residents upgrading will have to get new cables, although many people already have them for their laptops, headphones and other gadgets. But Apple will also likely include a cable in the iPhone's box.

— Ashley Capoot

Apple introduces an "action button" for iPhone 15 Pro

The Apple iPhone 15 Action Button.
Source: Apple Inc.

Apple is replacing its mute switch with an "action button" on its iPhone 15 Pro model. When users press it, they can still switch between their ringer and silence, but they can also choose from a host of different actions. People can press the button and start a voice memo, for instance.

The button will also correspond with visual feedback in the iPhone 15 Pro's dynamic island.

— Ashley Capoot

The new features will be powered by the A17 Pro, the industry's first 3nm chip

Apple iPhone Pro A17 Pro chip.
Source: Apple Inc.

The new A17 Pro chip includes a "breakthrough" GPU, a 3 nanometer chip likely manufactured by Taiwan Semiconductor. It also includes 19 billion transistors.

It will have two high-performance cores and four "efficiency" cores. The Neural Engine, Apple's artificial intelligence accelerator, will be twice as fast and powered by 16 cores, per the company. The GPU is a six-core unit that Apple says is 20% faster than the prior version, and the company says the GPUs are focused on gaming rather than AI.

— Kif Leswing

iPhone 15 Pro will come in three colors

The high-end, titanium-enclosed iPhone 15 Pro will come in black, blue and silver. Apple executives are touting how light and thin it is, while also emphasizing the strength of titanium, comparing it to the alloys used in the Mars rover.

— Rohan Goswami

iPhone 15 Pro will ship with a titanium case, the 'lightest' and 'thinnest borders' on an iPhone ever

The Apple iPhone 15 Titanium Pro.
Source: Apple Inc.

The tougher titanium material will wrap the two iPhone 15 Pro models. Right now, they use aluminum, which is less durable. The titanium is brushed and, judging by the teaser video, has slightly softened edges compared to the current iPhone 14 Pro generation.

— Rohan Goswami

Apple iPhone 15 can call roadside assistance via satellite

Apple SOS Assistance.
Source: Apple Inc.

Apple announced that the iPhone 15 will be able to call roadside assistance via satellite.

This means users without cell service who need help on the road will still be able to get it. Apple's satellite service will be free to iPhone 15 users for two years.

— Ashley Capoot

iPhone 15 price has been announced, starting at $799

Apple reveals iPhone 15 pricing: $799 for base model and $899 for iPhone 15+
VIDEO0:4300:43
Apple reveals iPhone 15 pricing: $799 for base model and $899 for iPhone 15+

The base iPhone 15 will cost $799. The larger iPhone 15 Plus will cost $899. The low-end price remains unchanged.

— Kif Leswing

Apple confirms USB-C coming to iPhone

The Apple iPhone 15 USB-C Connector.
Source: Apple Inc.

"USB-C has become a universally accepted standard, so we're bringing it to iPhone," an Apple presenter said. It was the biggest cheer of the morning in Cupertino, California.

— Kif Leswing

USB-C, 'a universally accepted standard,' is coming to iPhone 15

Source: Apple Inc.

The audience let out its largest cheer yet when Apple announced both USB-C charging and wired Airpods for the next-generation iPhone 15. The 2nd generation Airpods Pro will also be updated for USB-C, an executive said.

— Kif Leswing

Apple's current top-end A16 Bionic chip will now be standard on the base iPhone 15

The 16-core A16 Bionic chip first debuted on the top-end iPhone 14 Pro last year. Now, it's coming to Apple's entry-level iPhone 15.

— Rohan Goswami

Apple's new bands show the company moving beyond fashion

Apple partnering with Nike and Hermes for new Apple Watch Series 9 bands
VIDEO1:0001:00
Apple partnering with Nike and Hermes for new Apple Watch Series 9 bands

Since Apple has stopped using leather as a material in its products, it introduced several new bands and colors based on fiber and plastic on Tuesday, many of which show that they use recycled materials through their coloring or pattern.

While ditching leather may be good for the environment, it's a clear break from the original Apple Watch launch back in 2014, which focused on fashion, including its partnerships with luxury brands and luxury finishes such as leather.

— Kif Leswing

Both the iPhone 15 and iPhone 15 Plus will have the Dynamic Island

Apple introduces the iPhone 15.
Source: Apple Inc.

First introduced in the iPhone 14 Plus, the Dynamic Island is now rolling out to both the higher- and lower-end version of the iPhone 15.

— Rohan Goswami

The new iPhone 15 is here

Apple introduces the iPhone 15.
Source: Apple Inc.

Tim Cook is back on stage. The company is now announcing the latest in the lineup: the iPhone 15. A preview video teased an iPhone 15 in a muted pink, yellow, green, blue and, of course, black.

— Rohan Goswami

Apple Watch Ultra 2 price is announced: $799

The Apple Watch Series 9.
Source: Apple Inc.

The Apple Watch Ultra 2 will be priced at $799, the Series 9 will be priced at $399 and the second generation SE will be $249, the company said.

— Rohan Goswami

Leather bands are a thing of the past, Apple says

Apple partnering with Nike and Hermes for new Apple Watch Series 9 bands
VIDEO1:0001:00
Apple partnering with Nike and Hermes for new Apple Watch Series 9 bands

Apple introduced new fine woven bands for its watch that are made without any leather, which the company says is better for the environment.

The company also collaborated with luxury brand Hermès on four new leather-free bands and announced a band collaboration with sportswear brand Nike.

— Ashley Capoot

Apple unveils the new Apple Watch Ultra 2

The new Apple Watch Ultra 2.
Source: Apple Inc.

Jeff Williams is now previewing the new high-end Apple Watch, the Apple Watch Ultra 2. The new watch will include the new S9 chip, with precision finding through a new second-generation ultra wideband architecture, and a new display capable of 3,000 nits. It also has 72 hours of battery life and 95% recycled titanium.

The device will come with a new watch face, exclusively for Ultra 2, called Modular Ultra. Apple describes it as the most customizable watch face it has ever made.

— Rohan Goswami

Apple's top environmental executive is now on stage

Apple provides updates on its environmental initiatives.
Source: Apple Inc.

Former Environmental Protection Agency administrator and top Apple executive Lisa Jackson is now discussing the company's ongoing efforts to step up its clean energy and manufacturing processes.

It's a complex endeavor for the company, but Jackson said the company was committed to reducing its Scope 3 emissions, or emissions from a corporate supply chain. The company also signed a letter reiterating that commitment earlier this month.

— Rohan Goswami

Actress Octavia Spencer makes cameo in environmental video

Tim Cook meets with "Mother Nature."
Apple Inc.

Award-winning actress Octavia Spencer made a cameo as "Mother Nature" during the event in a long video about Apple's environmental initiatives. Apple's Lisa Jackson, the head of environment, public policy and social initiatives, appeared in the video, too.

Tim Cook also joined in on the fun and cracked a couple of jokes.

— Ashley Capoot

Apple is putting a lot of emphasis on its "neural engine," which is its AI accelerator

The "neural engine" is a part of Apple's chips made for machine learning and is Apple's main artificial intelligence play — it should improve Apple's own chips to run AI on phones and watches using less power. It has been mentioned several times already as executives discuss the new chip in the Apple Watch. The company's approach is strikingly different from the server-based approach from companies such as OpenAI and Google, which uses more power.

— Kif Leswing

There's a new Apple Watch feature: Double Tap