Adam Isaak

More

• San Francisco start-up Zippin is trying to eliminate grocery checkout lines

  By: Adam Isaak

  Zippin is trying to make cashierless stores the new standard.

• This San Francisco start-up is trying to eliminate grocery check-out lines   

  By: Adam Isaak

  Zippin is trying to make autonomous, cashierless stores the new standard using cameras and AI.

• Hands on with the new Apple Watch Series 4   

  By: Adam Isaak, Andrew Evers, Todd Haselton

  Apple announced a new version of the Apple Watch on Wednesday. Apple's new Watch, the Series 4, will ship with better fitness tracking and new health features. CNBC's Todd Haselton gets a first look.

• Inside Juul — how the vaping giant hooked its users and became a $15 billion company

  By: Jeniece Pettitt, Adam Isaak

  Juul Labs is now dominating the e-cigarette market. CNBC gets an inside look at the company to find out how it became a $15 billion vaping giant. 

• How Juul made vaping cool and became a $15 billion e-cigarette giant   

  By: Jeniece Pettitt, Adam Isaak

  Juul Labs has rapidly overtaken the U.S. e-cigarette market. But the company faces scrutiny. CNBC gets a rare look inside Juul Labs to hear how the company is facing its challenges while trying to eliminate cigarettes from the face of the Earth.

• Meet the man behind Google Assistant's personality – Ryan Germick   

  By: Jeniece Pettitt, Erin Black, Adam Isaak

  Google has a small team of creatives responsible for making users feel emotionally attached to its artificial intelligence-powered virtual assistant.