Office messaging app Slack is changing its logo because it says the current one "pained" the company and was "simply awful." It will no longer use the colorful hashtag that it used when it launched in 2013 and has instead designed a four-color logo.
Artist Rihanna has sued her father Ronald for using "Fenty," their surname, claiming he aimed to extract "millions of dollars" for his own business.
Gillette said it was time brands acknowledged the role they played in influencing culture.
The U.S. government shutdown may have an impact on product launches, because part of the Federal Communications Commission (FCC) website is offline and companies therefore can't currently get new services approved ready to advertise.
Richard Reeves tells CNBC that 8/10 publishers are focusing on subscription revenue in 2019
Pepsi's new global tag line for its product is managing to divide the industry experts. "For the Love of It" will replace "Live For Now" in 100 countries (not including the U.S.). The soda brand is also working with pop band Now United on a jingle.
Amazon is "becoming a profit machine" and the stock will reach $2,300 by the end of the year, Loop Capital Markets' Anthony Chukumba says.
The program raises some privacy concerns in the age of data mining and detailed digital user profiles.
Poster ads by HSBC appearing in four cities in the U.K. have been questioned by some in the country for stating: "We are not an island." People on social media are divided over the advert, with some suggesting it is anti-Brexit.
Brian Nowak of Morgan Stanley explains why he sees opportunities for Amazon to disrupt sectors like advertising, health care, logistics and even possibly real estate.
Technology giant Facebook is in for another tough year as marketers ramp up their scrutiny of the platform, according to Pivotal Research analyst Brian Wieser who has reaffirmed his "sell" rating on the company's stock.
"Advertising has to have a role in society, it has to offer a value exchange back," says Good-Loop founder Amy Williams. "If it is just there to sell more crap you don't need, it's not doing anything useful, therefore it'll just get ignored."
Mergers and acquisitions (M&A) in the marketing world reached $33 billion in 2018, an increase of 144 percent on the previous year, according to consultancy R3. Technology companies rather than agency holding groups were the biggest spenders.
WE Communications boss Alan VanderMolen says customers want brands to innovate, but be mindful of security.
IBM has created Pearl to help it's internal marketing teams maximise returns from campaigns. SVP/CMO Michelle Peluso says AI will change how brands will interact with customers.
Michelle Peluso tells Julianna Tatelbaum how sponsoring events like Wimbledon provides a showcase for IBM's technology
Small niche streaming services like Dust are finding loyal audiences that they hope to pull away from Netflix and Amazon.
In a note to investors, Citron Research called Twitter "the Harvey Weinstein of social media" based on a Amnesty International study.
Dec 18- A number of advertisers have dropped Tucker Carlson's show on Fox News, the network said on Tuesday, after the host said last week that immigration makes the United States "poorer and dirtier and more divided." Fox News said in a statement that the conservative commentator has been the target of far-left activist organizations since he made the remarks on...
Charter Communications was accused of failing to deliver on its claims of speedy internet service.