Nike caused an outcry after featuring Colin Kaepernick, an NFL free-agent and controversial figure, in its 30th anniversary "Just Do It" campaign. But the ad didn't appear to hurt Nike's business — the brand instead saw a boost in online sales.
The Commission has the power to fine companies up to 10 percent of their global turnover for breaching EU antitrust rules
CNBC's 'Squawk on the Street' team discusses Amazon following Google and Facebook in leading the digital ad revenues.
Market research company eMarketer estimates the company will pull in $4.61 billion in ad revenue this year.
On Tuesday, Papa John's revealed its latest television ad campaign dubbed "voices," which features 24 employees, managers and franchisees talking about their experiences with the brand.
The digitization of traditional poster sites is contributing to the healthy growth of the "Out of Home" advertising sector, says Aidan Neill the co-founder. There are other reasons too...
Procter & Gamble has won an outstanding commercial Emmy award for an ad called "The Talk," about black parents telling their children about prejudice. It beat entries from Monica Lewinsky's anti-bullying campaign, Amazon's Alexa, iPhone and Tide.
Instagram announced two new updates to its app on Monday, making it easier for users to purchase items featured by businesses and influencers. Users will be able to click links to purchase items from stories and from the explore tab.
Netflix has been experimenting with ads. That could lead to subscriber losses. Almost one-quarter of consumers said they would drop their Netflix subscription if there are ads, according to a new study.
Nike's online sales have returned to the same level they were before it revealed its controversial ad campaign with former quarterback Colin Kaepernick last Tuesday.
COLUMBUS, Ohio— An advertising and media firm to which Ohio gubernatorial candidate Richard Cordray's agency gave government work while he was a federal official now is doing political work for him. Records reviewed by The Associated Press show Washington- based GMMB recently has been making Ohio ad buys for Democrat Cordray's gubernatorial campaign...
NEW YORK— Verizon is replacing its media and advertising chief Tim Armstrong. Armstrong was tasked with growing Verizon's ad business in a challenge to Facebook and Google, but that business remains one of Verizon's less profitable divisions. Armstrong came to Verizon when it bought AOL in 2015 and began overseeing Yahoo when Verizon bought it in 2017..
Verizon's head of media and advertising Tim Armstrong will leave at the end of the year, the company announced Wednesday.
*Complaint says tracking violates new EU privacy law. COLOGNE, Germany, Sept 12- Brave, a privacy-focused web browser set up by Silicon Valley engineering guru Brendan Eich, filed privacy complaints in Britain and Ireland that could become a test case against search company Google and other digital advertising firms. Despite the two-year lead-in period before...
AT&T executives have privately said AT&T's new acquisition HBO will need to get bigger and broader in order to build subscriber base.
When a tall, athletic-looking man stands at the door of a store, it actually encourages other men to spend more money than had the attractive assistant not been there. In fact, they spend double what women do.
One Wall Street analyst is calling Nike's controversial advertising campaign "a stroke of genius" and upgraded the company's stock to a buy rating Tuesday.
Rebecca Messina will be tasked with bringing Uber's global marketing teams together, the company said in an online statement. "My focus has always been on three things: people, growth and brands."
Microsoft's Bill Gates, who sometimes acts as a mentor to Facebook's Mark Zuckerberg, advised him not to be arrogant to Washington, D.C., politicians, says The New Yorker. Gates says his own flippant behavior led to a costly antitrust lawsuit.
As the fight between television companies and digital platforms for ad dollars continues, one of the titans of the media industry is under pressure to reinvent advertising: AT&T's Brian Lesser.