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    The first reviews of James Cameron's "Avatar" are out and the buzz is building. Despite some early questionable talk about the huge-budget film—20th Century Fox says it cost around $300 million, some reports put the budget much higher—it's now on track to be an enormous hit.

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    Old school animation and a brand-new princess could spell big success for Disney. "Princess & the Frog" is rolling out to nearly 3,500 theaters this weekend, and it's poised to top the box office.

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    Irish bookmaker Paddy Power is taking bets on which company, if any, will cut its endorsement ties with Tiger Woods.

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    GameStop made gains Friday morning on news that its targeted business is booming.

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    For years, the Gateway Grizzlies took pride in having the best minor league baseball concession item. But last year, the independent team based in Sauget, Ill., was unseated from their perch by the West Michigan Whitecaps’ Fifth Third Burger.

  • Tiger Woods

    Earlier today, Henry Blodget’s “The Business Insider” reported that “Tiger Woods is nowhere to be seen” on the new PGA Tour Web site.

  • Tiger Woods

    When Donald Trump told “Extra” yesterday that “Tiger is going to be hotter than ever before” it certainly did what Trump is good at doing -– getting attention. But is it right?

  • Tiger Woods

    Earlier this year, sports marketing was criticized as corporations who took TARP money were slammed for not publicly justifying their return on investment. The deals that were the most criticized were the naming rights deals like Citi Field and Bank of America’s smaller deal with the New York Yankees. And who could forget Northern Trust for having what those on Capitol Hill said was too big of a party at the PGA Tour event which they title sponsored?

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    Kobe Bryant is once again a marketing star. Look no further than the next edition of his latest Nike shoe called the Zoom Kobe V, which launches in China on Jan. 1 and in the United States on Jan. 16.

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    The Pac-10 Conference pulled an ad featuring Tiger Woods due to the recent news surrounding the golfer and conference officials are unsure of its future on television sports broadcasts that feature its schools.

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    The Pac-10 Conference pulled an ad featuring Tiger Woods due to the recent news surrounding the golfer and conference officials are unsure of its future on television sports broadcasts that feature its schools.

  • Gatorade Tiger

    Gatorade officials confirmed to CNBC on Tuesday afternoon that its subline “Gatorade Tiger Focus” will be discontinued.

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    Daryle Lambert has advice to collectors who say anything Tiger Woods is now radioactive. You're wrong. "Tiger's stuff is only going to increase in value," said Lambert, author of "31 Steps to Your Millions in Antiques and Collectibles." "You're going to look at his stuff today and say to yourself, 'What was I waiting for?'"

  • Microphone and Record

    Today three top music labels are teaming up to launch Vevo, a new music video destination site hosted on YouTube, in an attempt to create a new revenue stream for a struggling industry.

  • Les Moonves

    Today Les Moonves told CNBC that advertisers are coming back into the marketplace and that advertising, which CBS depends on, is looking bullish.

  • Heisman Trophy Award

    The last weekend of regular season games did little to clear up the Heisman race. So much so that when the 925 ballots that were due from voters yesterday are finally revealed this Saturday, it might be the closest vote in years.

  • Tiger Woods

    In the eleven days since Tiger Woods had his accident, news surrounding the world’s No. 1 golfer has lit up the Internet. The gossip sites went back and forth to scoop each other on the latest and there was apparently an insatiable desire to hear and read more. But there are now early indications that the overall interest in every twist and turn of the Woods story is dying down.

  • Twitter

    Twitter's chairman and one of its co-founders, Jack Dorsey, is launching a totally different company which could transform the way people buy things as much as Twitter transformed the way people communicate.

  • TV

    Today I'm reporting from the UBS Media and Communications conference where some of the biggest names in the industry are weighing in on M&A activity and the future of advertising.

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    I didn't think we'd still be talking about Tiger Woods, but his tale grows longer.