Measured training programs have become a nice cottage industry for the youth sports business. We’ve been impressed with SPARQ, which Nike aligned with, and the skill tests that they’ve done across the country in a variety of sports. Under Armour has done similar combines, well aware of the great branding opportunity that comes with grassroots training complete with athlete scoring.
There’s been much talk about the first billion dollar athlete. Tiger Woods is supposedly on track to reach $1 billion next year, though his agent Mark Steinberg told us he doesn’t keep an official tally anywhere. And many mention LeBron James as the guy who is most likely to follow Woods.
There's no better illustration of the degree of Disney fan obsession, than an arena filled with thousands of them, screaming like the Beatles had reunited when CEO Bob Iger takes the stage.
If an iPhone app is good or crazy, it’s going to get a lot of attention and certainly draw some downloads. While it’s probably not cool to have the medicinal marijuana locator app on your iPhone, the new iPhone app from Puma has all the ingredients of scoring plenty of viral buzz.
Anthony Noto was the top media and entertainment analyst at Goldman Sachs before becoming the NFL’s CFO in Jan. 2008. Noto joined me this morning, in his first television appearance since taking the job, to talk about the state of the league as the season starts tonight in Pittsburgh.
The surprise of the U.S. Open, 17-year-old Melanie Oudin, who is playing her quarterfinals match against Caroline Wozniacki tonight, has signed a new endorsement deal.
The video game business needs "Help!" It's been "A Hard Day's Night" as game sales dropped 14 percent this year; sales of music video games, the biggest game category last year with nearly $2 billion in revenue, have fallen by nearly half. Now Viacom is hoping to "Get Back" with a little help from its friends, The Beatles.
Michael Jordan will go down not only as one of the greatest athletes of all time, but he’ll likely be remembered as the greatest endorser of all time. As Jordan gets inducted into the Naismith Memorial Basketball Hall of Fame this weekend, those brands that have paid to stay with them over the years are still happy for the association.
Speedo announced this morning that 14-time gold medalist Michael Phelps will continue to endorse the brand through 2013. We sat down with Phelps and Joe Gromek, CEO of Warnaco, Speedo’s parent company to talk about the deal and the swimsuit industry.
The fall TV season starts this week and this year it'll be easier than ever to find all that content online-on Hulu. I sat down with Jason Kilar, the CEO of the two-year-old startup to hear where he thinks the company-and the industry-is headed next.
Despite a run in Wimbledon that included a win over Jelena Jankovic, very few people knew of 17-year-old American tennis player Melanie Oudin when the US Open started last Monday. In fact, when she opened the NASDAQ that day, she didn't need security to get her around in the city and she wasn't hounded by autograph seekers. What a difference a week makes.
Hollywood is still reeling from the news that Disney is acquiring Marvel Entertainment and all the other media giants are trying to figure out what this means for their businesses and what other acquisitions it will prompt. One Hollywood insider who works for a rival said with a shudder: "Disney's always been an 800 pound gorilla, but now its power with retailers like Wal-Mart is going to be out of control."
If I were to ask you if you'd be happy with a company scraping your personal information from a Facebook post and using it in their business, you might not like that. However, if I said that information would be used to give you a deep-discount at your favorite restaurant, you might reconsider.
The decline in newsstand magazine purchases may be an indicator of consumer confidence - people are watching their discretionary spending - but I'd argue that newsstand magazine revenues are unlikely to recover when consumer spending does.
The fourth month of our rankings turned out to be more challenging, as the summer seemed to neutralize many of the sporting world's best tweeters
Five years ago, ESPN dispatched me to Lexington, Ky., to see this 15-year-old tennis prodigy named Donald Young, the kid who no one could beat. Today, five years and three weeks later, I'm among the throng of reporters at the US Open, most writing the "Death of A Prodigy" story.
Mickey, meet Iron Man. Today Disney announced it's buying Marvel Entertainment for $4 billion in cash and stock. I've reported on the fact that Disney has plenty of cash on hand for an acquisition, but the announcement still came as a surprise. But upon closer inspection The Hulk and Goofy have more in common that you might think.
Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world. The topic was Fred Perry, the British clothing brand that sponsors him...After we got through with the business, I challenged Murray to get on the court with me.
Perhaps the most interesting jersey sales list of all time has hit our desk at CNBC...Brett Favre Vikings jerseys now top the list at No. 1...And despite being passed over by big retailer Dick's Sporting Goods, Michael Vick's Philadelphia Eagles jerseys sold well enough to make their debut at No. 4.
Those expecting to hear of a price gouge for Yankees postseason tickets might be surprised. It's not coming.