In the history of sports marketing, there has never been a brand that has gone from zero to everything like SpongeTech, the infomercial sponge company that is now sponsoring at least 35 sports teams.
A company called Stadium Capital Financing Group is working with sports teams to sell tickets for the future –- as in decades. Fans can now buy tickets well into the future, something that appeals to teams because it provides them with financing without the debt. Here’s my interview with Stadium Capital Financing Group CEO Lou Weisbach.
Media moguls from the West want to ensure that they generate revenue from digital distribution of their content, a message that seems particularly pointed against the backdrop of China, which is known for its rampant piracy.
Out of the more than 9,000 names we received as the wild card entry for the new Richmond minor league baseball team, only one person had our winner, the Richmond Hush Puppies. Twenty four hours after we announced our name, which will be one of six considered for team, we received a phone call from Jeff Dunn.
It looks like this will be the holiday shopping season of the e-reader; we'll finally see some serious competition and affordable prices, which means the niche could finally take off.
The United Football League kicks off tonight with the California Redwoods taking on the Las Vegas Locomotives at 9 p.m. ET on Versus. It’s hard enough to start a new football league from scratch and it’s even harder to do that during these trying economic times. I sat down with the league’s chief operating officer Frank Vuono.
Forest City Enterprises, presumably as part of their deal with Russian billionaire Mikhail Prokhorov for the New Jersey Nets, filed a 10-K amendment last month that provided the most inside look at a professional sports franchise I've ever seen.
The tech blogosphere is a buzz (or a-twitter depending on how you consume news) about reports that Twitter is in talks with Microsoft and Google to integrate Tweets into their search results.
As the Department of Justice scrutinizes Ticketmaster and LiveNation's proposed merger here in the US overseas the UK's main antitrust regulator already decided it has some problems with the combination of the ticketing giant and the world's largest concert promoter. This morning Britain's Competition Commission provisionally ruled against the planned merger, saying it "will limit the development of competition in the market for live music ticket retailing."
Yesterday we told you that the new minor league baseball team in Richmond, Va., had graciously agreed to allow us to come up with a name for their team. The team had already asked fans their picks though the local paper, the Richmond Times-Dispatch, and came up with a top five list.
Plus, get calls on smartphones, advertising, oil and more.
Sky-high marketing costs, usually half the budget of a movie, weigh heavily on studios balance sheets preventing them from taking more risks on releasing more movies. That's precisely why Hollywood is so carefully watching a little tiny movie called "Paranormal Activity" from Paramount, which may prove that a new model, hinging on the power of social media, really works.
Good news on the advertising outlook from J.P. Morgan, which this morning revealed some upbeat results from a proprietary survey about ad spending for the second half of the year.
Last year, we found out just how much our readers loved minor league baseball logos. Our search to find the best logo in the minors - the Southern Illinois Miners - yielded more than 700,000 votes from our readers. So when we heard that the San Francisco Giants Double-A club, the Connecticut Defenders, were moving to Richmond, Va., we contacted the team's leaders to find out how much we at CNBC.com could be involved in the process.
Blogs and Twitter postings used to be the wild west of product endorsement. You never quite knew which mommy blogger was pushing a free stroller or whether a food critic had just enjoyed a luxurious night out on the house. Now the is trying to change all that.
There's a new company called Udorse. It allows you to get paid - in cash and in product - by companies whose products you wear in pictures you tag on social media sites.
NBA commissioner David Stern stopped by CNBC's "Worldwide Exchange" this morning to talk about NBA Europe Live, which features the Jazz and the Bulls tonight in London.
For nearly three decades, the Federal Trade Commission’s rules regarding the relationships between advertisers and product reviewers and endorsers were deemed adequate. Then came the age of blogging and social media.
Bank of America is trotting back out Merrill Lynch’s iconic bull image and launching a $20 million ad campaign to let you know they're one of the good guys. Will it work? One branding expert says no way—it's going to backfire on them.
Monday night Disney appointed Rich Ross, the president of Disney Channels Worldwide, to take the post of Chairman of Walt Disney Studios, in hopes the success of its global Disney Channel will translate to the big screen.