The world's largest advertising and marketing company, WPP Group today reported a 47 percent drop in profits, but while the outlook is bleak, its digital business is still robust.
Ryan Moore was one of the most heralded golfers in amateur history, so when he turned pro in 2005, all the major companies were after him. By all accounts, Moore cashed in pretty nicely with deals from Oakley and Ping, but the two got a discount because they were the brands that Moore felt most comfortable with.
Schwarzenegger is pushing exposure for a Twitter-powered forum, that pulls in all Tweets tagged with #MyIdea4CA, for Californians to share ideas, comment, and vote on ways to change the state and help it through the budget crisis.
This morning, I stopped by a regulation tennis court set up in Manhattan by Nike and talked with Roger Federer about his lack of sweat while playing, his outfits and the health of the game.
As branding moves go it's one most people won't even notice. General Motors will slowly start phasing out GM logos from its cars and trucks.
Viacom's, Paramount just announced a partnership with DVD-rental company Redbox, becoming the third studio to make a deal with Coinstar's company that rents $1 DVDs through 17,000 kiosks around the country. This is far more than a simple DVD distribution deal, this is Paramount taking sides in what's become a pitched battle in Hollywood. The question now is which side Disney comes down on, it's one of the last players who hasn't picked sides.
YouTube, the world's most popular video sharing site, said Tuesday it will start sharing advertising cash with users who upload the most popular clips of everything from skateboarding dogs to dancing babies.
Since the news broke that Paramount is delaying the release of its Martin Scorsese thriller "Shutter Island" from October until February, I've talked to a lot of Hollywood insiders about what this says about Paramount's weakness. I've also heard plenty of rants about how this delay speaks to exactly what's wrong with the hundreds of millions of dollars spent every year on movie marketing.
Most of the videos YouTube is most famous for -- the wild animal battle at Kruger National Park, the skateboarding bulldog-- haven't been monetized until now. I just broke the news that YouTube is rolling out its partner program to include uploaders of viral hits. YouTube's partner program strikes revenue-sharing deals with the site's regular uploaders of popular content. But many of the site's most popular videos are one-hit-wonders, and now YouTube as well as the uploaders will be able to cash in.
Yesterday, AirTran announced that the airline was now the official airline of the Atlanta Falcons. The deal includes signage in the Georgia Dome, a Falcons themed plane and use of Falcons players in their advertising. The one thing it didn’t include? Actually flying the team.
An insurance company in Long Island is offering insurance on your fantasy football season. And we can’t say we here at “SportsBiz” are too surprised.
It seems like every day there's more news about the demise of print; Readers Digest is the latest storied publication to file for bankruptcy. So that's why I thought it the press release I received this morning detailing a new publication from the Observer Media Group was either a mistake or a joke.
Twenty years ago, when then commissioner Bart Giamatti banned Pete Rose from baseball, he not only ruined his chance to be inducted into Cooperstown’s hallowed halls, but also hurt his revenue stream.
Dow Jones is reportedly shopping around its stock market indexes, working with Goldman Sachs to investigate finding a joint venture or a flat-out buyer.
To fanboys across the country today is "Avatar Day": 20th Century Fox is giving a free, sneak peek at 16 minutes of James Cameron's much anticipated film. The movie doesn't come out until December 18, but needless to say, there's already incredible buzz.
When James Blake takes the court at the US Open in a couple weeks, he’ll be wearing his new Fila line. But unlike any athlete before him, the logo doesn’t spell out his initials or show a symbolic silhouette.
Sony spent $60 million dollars acquiring the rights to the last footage of Michael Jackson and now it has a plan to get its money worth.
These days anyone with an iPhone is a citizen journalist. And that makes the Southeastern Conference, which has a $3 billion plus, 15-year contract with CBS and ESPN very, very scared.
Whoever is making up the rules at the SEC, and in this case I mean the Southeastern Conference, should probably learn why blogs are successful before they make useless edicts.
The battle between video rental kiosk business Redbox and the movie studios is heating up. Redbox, which is owned by Coinstar is suing Time Warner's Warner Home Video, which has the biggest DVD business in the industry. The issue: Warner Bros. is effectively banning Redbox from renting its DVDs for 28 days after they go on sale.