Bobby Kotick, CEO of Activision Blizzard, tells me that "DJ Hero" won't just change his company's business, but will change the world.
Remember that elephant car wash in Oregon? Yeah, PETA has a little problem with using pachyderms for a power wash.
In the last 20 years, the average distance between two World Series opponents has been 1,040 miles. That's equivalent to about a three-hour plane flight. Get a seven-game series and the flights back and forth can not only be time consuming but costly.
The rights to the improbable story of two kids from Indian villages, who won a pitching contest without even knowing the rules of baseball and were eventually drafted, have been acquired by Sony.
Verizon is facing some major challenges, and it's looking for some new growth drivers.
You couldn't find people to buy Alex Rodriguez collectibles in February, after he was outed for using performance-enhancing drugs. Seven months later, it's a complete reversal.
It has been two months and 10 days since the Philadelphia Eagles signed Michael Vick. So how is Vick doing from an image standpoint?
I'm in Scottsdale Arizona where Microsoft just unveiled its new retail concept, and it is a mob scene. Over a thousand people are in line to check out the colorful store, and hoping to get one of the gift bags Microsoft will hand out to early visitors. A few dozen of these Windows fanatics camped out over night.
Since we reported that adidas wasn't OK with Marcus Jordan wearing his dad's shoes while playing for UCF this year, we've learned a little bit more about the faceoff between the university and the shoe brand that has a deal with the school through 2010.
Sports teams have been plenty creative during this rough economic time, but something they haven’t done is give away tickets.
MySpace's recently-appointed CEO Owen Van Natta unveiled his content-focused strategy and new music initiatives.
Microsoft is expected to announce it will incorporate both Facebook and Twitter's real time updates into Bing search results. The deals would be non-exclusive and separate from each other, and would represent a mind-shift for how Microsoft thinks about search
The headline in the Wall Street Journal this morning was certainly baffling: “Mets Win One: Owners Made Money Off Madoff.” The reporters did a great job of unearthing the fact that a recent bankruptcy court filing revealed that two accounts associated with the Mets Limited Partnership MADE $48 million off Madoff.
The New York Times recently had a story on Brand Affinity Technologies. It’s a company that seeks to match up corporations and athletes for endorsement deals four days or less. Right now the business is mostly online, so a company can pick an athlete and, if the deal is accepted, that athlete’s name and likeness can be in the ad almost immediately.
On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.
Barnes & Noble has finally unveiled the details of its much-anticipated e-book. It's called the "Nook," and like Amazon's Kindle, it costs $259.
The National Retail Federation released a new report today that finds that consumers are still cautious, and now retailers and advertisers are trying to figure out how to make the most of a tough holiday season.
The New York Times plans to eliminate 100 newsroom jobs — about 8 percent of the total — by year’s end, offering buyouts to union and nonunion employees, and resorting to layoffs if it cannot get enough people to leave voluntarily, the paper announced on Monday.
In hard-hit Michigan, a creative way to fill the void as newspapers cut back: Running the obits on TV.
The fight over the feet of Michael Jordan's son is not over. Last Thursday, Marcus Jordan, the Hall of Fame guard's younger son, told the media that he'd honor the University of Central Florida's contract with adidas by wearing all the apparel with adidas logos on it. He would not, however, take the court in the shoes. Citing family pride, Marcus said he would be in Nike's Air Jordans, named after his father, of course.