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  • Five years ago, ESPN dispatched me to Lexington, Ky., to see this 15-year-old tennis prodigy named Donald Young, the kid who no one could beat. Today, five years and three weeks later, I'm among the throng of reporters at the US Open, most writing the "Death of A Prodigy" story.

  • Disney & Marvel logos

    Mickey, meet Iron Man. Today Disney announced it's buying Marvel Entertainment for $4 billion in cash and stock. I've reported on the fact that Disney has plenty of cash on hand for an acquisition, but the announcement still came as a surprise. But upon closer inspection The Hulk and Goofy have more in common that you might think.

  • Last week, I went to interview Andy Murray - now the No. 2 ranked men's tennis player in the world. The topic was Fred Perry, the British clothing brand that sponsors him...After we got through with the business, I challenged Murray to get on the court with me.

  • NFL Jerseys

    Perhaps the most interesting jersey sales list of all time has hit our desk at CNBC...Brett Favre Vikings jerseys now top the list at No. 1...And despite being passed over by big retailer Dick's Sporting Goods, Michael Vick's Philadelphia Eagles jerseys sold well enough to make their debut at No. 4.

  • Yankee Stadium

    Those expecting to hear of a price gouge for Yankees postseason tickets might be surprised. It's not coming.

  • Against the backdrop of a fast-changing, competitive media business, today Comcast and other cable television operators won a small victory, setting the stage for consolidation.

  • Twilight

    "Twilight" is a true multi-media phenomenon. The best-selling book series spawned a low-budget runaway hit movie, grossing nearly $400 million worldwide. The sequel is set for an October release with more films in the franchise in the works. But why make obsessed teen girls wait and risk the brand losing steam?

  • danica_patrick_2008.jpg

    Late last night, the popular blog SportsByBrooks published this headline:"Danica To Bare It All For ESPN Mag's "Nude" IssueThe headline and the story got our attention because it was the first name that had surfaced after the announcement of The Body Issue was made in June. We put forth our top top 10 men and women at the time who we thought might decide to take it all off, even though ESPN The Magazine editors were clear that this was not a condition of appearing in the publication.

  • In an innovative push to protect cable subscription revenue Time Warner Cable has rallied content providers to launch a password-protected online access system for subscribers.

  • TiVo defines the digital video recorder business-- the company name has become a verb, which says a lot.

  • Tim Tebow Jersey

    Every year, college athletes are marketed in stores when their programs give their specific numbers to the companies to make their uniforms to sell at retail. We looked took the Associated Press Top 25 preseason football poll and went to the official Web site stores of the teams to find out whose jerseys are being sold this year. This list probably isn’t perfect because it was hard to eliminate past players who wore jerseys that are still being sold (no names on back). Only one Web site, named the players with the jerseys -- Iowa.

  • The world's largest advertising and marketing company, WPP Group today reported a 47 percent drop in profits, but while the outlook is bleak, its digital business is still robust.

  • Ryan Moore

    Ryan Moore was one of the most heralded golfers in amateur history, so when he turned pro in 2005, all the major companies were after him. By all accounts, Moore cashed in pretty nicely with deals from Oakley and Ping, but the two got a discount because they were the brands that Moore felt most comfortable with.

  • Twitter

    Schwarzenegger is pushing exposure for a Twitter-powered forum, that pulls in all Tweets tagged with #MyIdea4CA, for Californians to share ideas, comment, and vote on ways to change the state and help it through the budget crisis.

  • This morning, I stopped by a regulation tennis court set up in Manhattan by Nike and talked with Roger Federer about his lack of sweat while playing, his outfits and the health of the game.

  • As branding moves go it's one most people won't even notice. General Motors will slowly start phasing out GM logos from its cars and trucks. 

  • Viacom's, Paramount just announced a partnership with DVD-rental company Redbox, becoming the third studio to make a deal with Coinstar's company that rents $1 DVDs through 17,000 kiosks around the country. This is far more than a simple DVD distribution deal, this is Paramount taking sides in what's become a pitched battle in Hollywood. The question now is which side Disney comes down on, it's one of the last players who hasn't picked sides.

  • youtube_new_logo.jpg

    YouTube, the world's most popular video sharing site, said Tuesday it will start sharing advertising cash with users who upload the most popular clips of everything from skateboarding dogs to dancing babies.

  • paramount_logo1.jpg

    Since the news broke that Paramount is delaying the release of its Martin Scorsese thriller "Shutter Island" from October until February, I've talked to a lot of Hollywood insiders about what this says about Paramount's weakness. I've also heard plenty of rants about how this delay speaks to exactly what's wrong with the hundreds of millions of dollars spent every year on movie marketing.

  • youtube_new_logo.jpg

    Most of the videos YouTube is most famous for -- the wild animal battle at Kruger National Park, the skateboarding bulldog-- haven't been monetized until now. I just broke the news that YouTube is rolling out its partner program to include uploaders of viral hits. YouTube's partner program strikes revenue-sharing deals with the site's regular uploaders of popular content. But many of the site's most popular videos are one-hit-wonders, and now YouTube as well as the uploaders will be able to cash in.