Roger Federer might be the greatest tennis player ever, but he’s hardly at the top of the list in the sports endorsement world.
Saturday’s Belmont Stakes wasn’t a victory for Mine That Bird, Calvin Borel or horse racing in general. And Summer Bird might have won the race, but the real winner might have actually been Marylou Whitney and Gainesway Farm in Lexington, Ky.
Looking at the list of the top selling jerseys on NFLShop.com, where the league's public tally comes from, you'll see the usual names: P. Manning, E. Manning, Brady and Romo. A name you won't see in the top 100 best-selling jerseys since the NFL's new fiscal year began on April 1 is Chad Ochocinco.
Many of you have undoubtedly seen the recent commercials from Leroy Smith, “the man who motivated Michael Jordan.” For those who haven’t, check out the YouTube clip below and check out Smith's Web site.
There are going to be people who will celebrate jockey Calvin Borel should he lead Mine That Bird to a Belmont win this weekend. If you can’t get a Triple Crown for another year, you might as well celebrate the first-ever “Jockey Triple Crown,” right?
Times are tough. Everyone is looking for an edge. So maybe companies will start to do what discount retailer T.J. Maxx is doing: Hire lookalikes!
The media, including myself, has been buzzing about the ongoing doom and gloom for the advertising industry as automakers continue to pull back their marketing spend. But now we're hearing about some green shoots (if you will) for auto ads.
Superman might spend plenty of time flying, but he needs to be light on his feet when he is on the ground. With that rationale in mind, Adidas has provided Orlando Magic center Dwight Howard with a lighter size 18 pair of shoes for the NBA Finals.
Instead of the latest on Hollywood stars, moviegoers may get a dose of advocacy this month when they settle into their seats for the feature presentation.
Sick of hearing the Kobe vs. LeBron debate in ads by Nike and Vitaminwater, Dwight Howard, a Vitaminwater spokesman himself, called the brand's chief marketing officer Rohan Oza and told him that when the Magic made the finals he wanted his own ad.
Those of you who know me, know I love the world of competitive eating. I'm credited with bringing the Nathan's Hot Dog Eating Contest to ESPN (I did sideline reporting for the live broadcast for two years) and I'm recognized by most of the stars of the Major League Eating tour.
Yesterday, we showed you two advertisements by Boost Mobile utilizing Danica Patrick. Both of them are on the edgy side, but we thought the one of Patrick autographing the flabby pecs of two fans was so over the top that it actually wasn't as effective as it could have been.
If staring at the "Smurf Turf" wasn't bad enough, now college football fans that watch the Boise State Broncos this year will have to look at these uniforms.
With AIG not extending its jersey sponsorship deal with Manchester United, Aon Corporation, a $10 billion company who specializes in risk management, insurance and consulting, is expected to take over.
Earlier this year, the NFL allowed teams to sell sponsorship patches on their practice jerseys. No one has forged a deal yet, but we're hearing a couple teams are close.
In what might be a shocking move to some, Nike will continue to run commercials featuring the Kobe Bryant and LeBron James puppets.
General Motors is already hard at work, trying to win back consumers with a new advertising campaign.
It has taken a while for these ad to spread, but the new Boost Mobile spots with Danica Patrick are pretty amazing.
Orlando Magic center Dwight Howard has big endorsement deals with Adidas, T-Mobile, Warner Brothers, McDonald's and Vitaminwater, but should the NBA Finals go in Orlando's favor, Howard might be the next big marketing icon.
Earlier this year, I applauded Nike’s forcing of Rafael Nadal to change his wardrobe, reasoning that the shoe and apparel company couldn’t sell his outfits at country clubs.