Discovery shares have taken a beating since it announced a merger with Scripps, but Liberty Media Chairman John Malone called it a buying opportunity.
CMO, Virginie Regis explains why Capgemini wanted to rebrand and what the companies focus will be for the years ahead
Marketing budgets have decreased from 12.1 percent of company revenue in 2016 to 11.3 percent in 2017, according to Gartner
The Marketing Group has launched "the first blockchain-enabled global media agency," called Truth, aiming to clean up the media supply chain
About 150 million Americans came in contact with divisive content or advertisements from Russian-based accounts, according to Facebook.
The chief brand officer at Procter & Gamble has said he worried about racial bias at work and downplayed the fact that he is half-Mexican
At least five companies said over the weekend that they will no longer advertise their products during Fox News' "Hannity."
Penny Wilson, global chief marketing officer at Hootsuite, sees artificial intelligence as an area to watch in social media applications.
Nearly half of people admit to crying at blockbuster Christmas ads and there could be more around this festive season says the Advertising Association
Marketers now view social media as core to campaigns but, as Evan Blair explains, extreme care needs to be taken over account security
NEW YORK— AT&T says it's ready to fight the government for its $85 billion Time Warner deal if it has to. Buying Time Warner would give AT&T more video through HBO, CNN, TBS, TNT and other cable networks and the Warner Bros. movie studio. AT&T also hopes to use Time Warner content to support an advertising business that could stand up to Google and Facebook, which...
Some of Snap's early investors and users think there are several ways the company can improve, including better marketing and app fixes.
Media magnate Oprah Winfrey's lucrative investment in Weight Watchers added roughly $39 million in value on Tuesday.
Snap is expected to report Q3 earnings after the bell on Tuesday.
Tennis superstar Serena Williams and Tim Armstrong, Oath CEO, talk about Williams' leadership role on Oath's board of advisors and ability to provide a huge social media presence.
Tennis superstar Serena Williams and Oath CEO Tim Armstrong talk about Oath's launch of a global board of advisors and plans to expand its brand.
Mike Mellia started with a selfie a day project, and now is on New York billboards for companies like Brooks Brothers.
App Store Optimization in order to be ranked number one is becoming a thing.
Starbucks has launched a holiday ad featuring two women about to kiss, and an older white woman holding hands with a man wearing a taqiyah
*WPP, other shareholders say Bain offer undervalues Asatsu-DK. TOKYO, Nov 2- Advertising giant WPP said on Thursday it was taking legal action against partner Asatsu-DK Inc, deepening a row over the Japanese firm's backing for a $1.3 billion buyout offer from Bain Capital. The world's largest advertising agency responded in an emailed statement on Thursday...