The move is a familiar black eye for Google-owned YouTube, which frequently battles content moderation challenges.
The numbers are a boon for Amazon's growing advertising segment, which offers a third stream of revenue for the company apart from its e-commerce and cloud businesses.
Consumer goods company Reckitt Benckiser is set to use digital means over stores to sell its cleaning brands in emerging markets such as China and India.
RB's Keerti Nair tells CNBC why insights are more relevant when the insights team are more transparent.
Nothing's more dull than a dull presentation. Dan Quirks explains why breaking 10 key rules stops presenters being asked back.
Every year the top Oscar nominees receive swag bags that have included gifts from luxury holidays to sweat-absorbing patches. In 2019, they can calm their nerves ahead of the Academy Awards with a range of cannabis-infused products
Catherine Haigh at Premier Foods explains how internal and external insights are helping a heritage brand like Mr Kipling return to market
Unilever's BV Pradeep tells CNBC that the insights team lies at the heart of the marketing function
AI will soon be able to look at data and extract its own insights for marketers, in the meantime, ask the right questions.
As market researchers and analysts gather in London for The Quirk's Event, James Wright finds out what the issues are with Steve Quirk
Valentine's Day is a celebration of love and romance — and a great opportunity for marketers to create publicity for their brands. CNBC takes a look at some of the weird and wonderful Valentine's campaigns capitalizing on the festival.
Feb 12- U.S. advertising company Omnicom Group Inc beat Wall Street estimates for fourth-quarter profit on Tuesday, as higher advertisement spending by businesses in Europe offset the impact of a strong dollar. Organic revenue rose 5.7 percent in Europe and 2.6 percent in the United States, which accounts for more than 52 percent of Omnicom's total revenue.
Feb 12- U.S. advertising company Omnicom Group Inc beat Wall Street estimates for fourth-quarter profit on Tuesday as higher advertisement spending by businesses in Europe offset the impact of a strong dollar. Organic revenue grew 5.7 percent in Europe, while the same growth was at 2.6 percent in the United States. Net income available for common shares rose to...
Feb 12- U.S. advertising company Omnicom Group Inc said on Tuesday its fourth-quarter revenue fell 2.2 percent, hurt by a strong dollar. Net income available for common shares rose to $399.2 million, or $1.77 per share, in the quarter ended Dec. 31, from $254.1 million, or $1.09 per share, a year earlier. Revenue fell to $4.09 billion from $4.18 billion a year earlier.
Reddit wants to take digital ad market share away from Facebook and Google.
Johnson & Johnson said it will start adding the price of its medicines to television commercials by next month.
IHOP sold 4 times as many burgers after it teased it was changing its name to IHOb than it did before the marketing stunt.
Wolverine star Hugh Jackman and Deadpool actor Ryan Reynolds have released a video on Twitter showing them attempting to call a truce over their long-running social media "feud."
*Almost 2 bln euros wiped off firm's market value. PARIS, Feb 7- Publicis shares plunged as much as 15 percent on Thursday after weaker than expected fourth quarter revenues cast doubt over the company's ability to offset a decline in its traditional advertising business with new consultancy work. Publicis boss Arthur Sadoun, who succeeded company veteran and...
A trademark application to the U.S. Patent and Trademark Office (USPTO) noted that there had been "massive unsolicited media coverage of Chunky" such as parodies on "Saturday Night Live", "The Simpsons" and "Family Guy."