Start-ups can be a hectic place, where the focus is often directed at building and learning as fast as you can. One thing many experts say small business owners need to prioritize is company culture, regardless of the speed with which they hope to expand.
Many employees feel a sense of connection and pride to the companies they join, and if they don't feel there is a defined culture at their start-up then they may not have anything to fight for.
At this year's iCONIC:Boston conference, entrepreneurs shared real life examples of building successful cultures.
Indiegogo founder & chief development officer Danae Ringelmann explained, "what is critical for a company to innovate forever, what will be critical for us to continue to innovate is our culture."
Watch the video above to get some great tips when thinking about approaching building your start-up's culture.