Crafting the perfect pitch

Created for T-Mobile.

It's not easy to quantify the value of a good elevator pitch. But in small business, the ability to quickly communicate what you're offering can mean the difference between failure and success.

At this year's iCONIC:Boston conference, entrepreneurs and small business owners shared the value of this distillation.

"In this world you get about six seconds to convince somebody whether or not you're worthy of 60 more seconds," said Pete Canalichio of The Everworth Group.

Watch the video above to see what these entrepreneurs think and to find what tips they have to craft the "perfect" pitch.

Check out below for more entrepreneurial stories:

This page was paid for by our sponsors. The editorial staff of CNBC had no role in the creation of this page.