The options industry is on the cusp of something very big

Nasdaq is constantly on the look out for the next sector of growth, and executives at the exchange believe they'll find it in the options market.

Options provide investors with the ability to reduce risk and enhance yield in a way that equities don't, explains Kevin Kennedy, SVP and Head of U.S. Options at Nasdaq. For that reason, he believes any investor who isn't buying options is leaving money on the table. Kennedy is confident that the options market is on the verge of growth after the last decade of stability. As a leader in multiply-listed options, Nasdaq has prepared for that growth.

"After a long, stagnated period of low interest rates and low economic growth, the options industry is set for a period of growth."

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