While looking for ways to innovate their customers' cruising experience, executives at Royal Caribbean chose EY as their digital transformation advisor. With the belief better questions lead to better answers, EY asked, "How does Royal Caribbean give back time to customers on vacation?" EY and Royal Caribbean collaborated on a five-year innovation roadmap, which included updating Royal Caribbean's technology and enhancing their customers' on-board experiences. One result is a recently updated mobile app that helps customers navigate around the ship, eases their check-in and even allows them to order drinks. "We're always thinking about tomorrow, and that requires constantly looking to be the disruptor, not the disruptee," says Royal Caribbean CFO, Jason Liberty.